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Marketing is the key to success for any company.  You have to market your services/products to let people know that you exist and provide services and products which can help them achieve better results. When you normally market your services or products, you generally have three marketing options – you can try out outbound marketing or inbound marketing or a mixture of both.

What is Outbound Marketing:-

Outbound marketing is the use of outdated and common forms of marketing, like; television advertisements, radio advertisements, cold calling, direct mail, etc. where you target many individuals and hope that your direct marketing material converts well (5 to 10%). Here you normally sell your products directly to your clients without educating the reader. The problem with this method is that it’s expensive and you go out seeking for clients in a large group of people (only a few individuals in this group will be interested in your services/products) and it will only reach the minority of these individuals.

This type of marketing is getting outdated and hard to use, as latest technology in the form of caller ID’s, spam folders, more television channels, etc. have been distracting your audience and protecting them from outbound marketing methods and from marketers who try a direct approach. Also this type of marketing is tried by most companies.

What is Inbound Marketing:-

Inbound marketing is the method of marketing which uses blogs, white papers, videos, newsletters, etc. Here you educate the reader. The aim here is to be found by the reader, by using sources like, social media and SEO to market your products/services. Here, the conversion rate is high and you gain long lasting clients as they normally hire you after you have educated them, helped them and built a strong relationship with them.  This type of marketing is also cheaper than outbound marketing. [Read more...]