When most people write copy for men or women, they just use the same templates, workflows, or "copywriting formulas". They have no idea that you need to adapt your copywriting approach based on …
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How To Find A Good Fractional CMO (Plus What They Actually Do For Your Business)
The most important part of marketing is to know your audience better than they know themselves. The second one is to have a strategy that delivers a unique message to your audience at the right time. …
SEO Agency Owner: The Taylor Swift Campaign That Broke the Internet & Got Instant Backlinks from New York Times, NBC News, & More
Most LinkedIn posts are more boring than watching paint dry. And they contain more plot holes than a Fast and Furious movie. But amongst all these posts, one person who continues to entertain and …
Stop Waiting 6 Months for SEO Results: This Ecommerce SEO Expert Shows How to Get Traffic in Weeks
Peter Rota has built a massive following on LinkedIn, dishing out helpful no-filter SEO tips. I recently had a chat with him on the Scroll Halters Podcast to learn more about technical SEO and SEO for …
Cognism Ditched TOFU Marketing and Hit $441,000 with SEO and CRO (The Money Keyword Method)
The Cognism blog was generating traffic, but not enough revenue. So, Joe Barron and his team decided to focus on BOFU content, SEO, and CRO. This helped them make $441,000 in one year with just …
The Fatal YouTube Mistake That Destroyed a Million-Subscriber Channel
Samer Itani has had a ton of success with YouTube. He's built channels and grown his own channels, and he also helps a lot of YouTubers grow theirs. In this interview, he talks about a common …
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