The only people to get any recognition are those who climb to the top of the mountain and conquer it. Unsurprisingly, the notion holds for search engine results as well. A search engine’s first page is where the money lies. If your website is on the second search result page of Google, you can be sure that 75% of the users will never bother seeing it because they usually pick a result from the first page.
So, how do you make your website rise to the top of the search results? Working with SEO companies like https://rankglider.com is definitely the best option. However, if you are a DIY person, then you can follow the recommendations below to achieve great results.
Here are 5 SEO Techniques to Rank High on Search Engines…
1. Increase Website Loading Speed
For Google, the speed at which your web pages load is one of the crucial website ranking factors within its algorithms. Introduce high-quality images on the website but do not use overly large files. Choose your website host after proper research because your host has a direct impact on your website’s loading speeds.
2. Improve Your Content Quality
The more your website visitors stay on your web pages, the higher they will rank. The only recipe to make them stay on your website is ‘creating quality content.’ Use keywords, but the just natural. Keep in mind the ideal length of your content. According to some recent statistics, compared to short-form content, you can get 77.2% more backlinks if your content is long-form, i.e., it contains nearly 2000 words. Stuff keywords in this same content, and it will do the opposite.
After you make changes to your content, make sure you track post performance using a SERP checking tool. This will help you check if the changes are having a positive effect.
3. Format Your Content
Google pays much attention to how well-organized your content is. The parameters to check that is how you format the content. Your content should have a smooth flow and transition. You can achieve that by using proper headings and subheadings in your content. And write your lines in such a simple way that it is easy for someone who does not have time to read the content in its entirety.
4. Optimize Your URLs, Meta Descriptions and Page Titles
Give proper titles to your pages and include the most relevant keywords within the claims. As for your Meta descriptions, it is best to limit them to only 156 characters. These are the characters that will show up in a Google search result. If you have more words (characters) than that, Google will wrap it up and only show the three dots to signify that there is still more to read.
5. Optimize for Mobile Devices and Users
You have to optimize your website for mobile devices and users. You can do that by going with a responsive website design or having a dedicated mobile-optimized website built for your business. More than 90% of people just in the United States of America start their search for local businesses on their smartphones or mobile devices, and Google is so interested in mobile-optimized websites that it has a test to see your website’s mobile-friendliness.
You have to incorporate these and many other SEO techniques to climb up in search results. As stated earlier, you can only reap the benefits of SEO when your website is on top of the results or at least on the first page of search results.