Social media platforms are growing every day, and so is the number of people that have access to the internet. As a result, people are using it as a platform to socialize as well as one to make money. Brands and businesses alike have been successfully built on social media, but it wasn’t necessarily something that happened overnight.
From the outside, it can seem as though creating a social media presence is something easy to achieve, but this is far from the truth. As with anything you want to build, to get results, you need to combine strategy and consistency. Below are practical ways for improving your social media presence for the better.
There is a saying that says; “two is better than one.” The same applies when you’re trying to improve your social media presence. Make use of people that already have a strong following or platform and see how you can collaborate. In most instances, your collaboration should be mutually beneficial so that both parties get something out of it. Two ideas regarding how you can effectively work together include:
- Influencers: One of the biggest trends in the social media world right now is the use of influencers by brands. Using the right one could significantly help your brand in terms of awareness and targeting new markets. When choosing an influencer, it’s crucial you pick someone who is relevant to your brand, has an evident level of engagement with their audience and engages with the type of people you’re trying to target.
- Content Creation: Have you ever thought about working with another brand to create content? It can prove to be another exciting way to collaborate, whether it means guest posting on a blog, creating a video, or going Live together.
Include Hashtags in Your Post
Using hashtags is still crucial, and they help when your aim is to get more attention on social media. They can build your company’s brand, boost your marketing campaigns, as well as help you keep in touch with your audience. If you’re wondering what the best practices are when it comes to hashtags, always try to use ones your audience is likely using and following. It will also be helpful if you look at what influencers are doing and see what’s trending.
Use Your Website to Drive Traffic
Another powerful tool that can be used to help improve your social media presence is your website. If you have a notable amount of traffic going through your site especially, this is an opportunity to point them in the direction of your social media pages. Before you work on that, fix any lingering issues with your website so that visitors stay long enough to take action.
Ensure you use hosts such as Krystal.uk so that your site is fast loading and reliable. Put your social media icons towards the top of the page and make them easily visible. Adding action words that tell people how to follow you on social media and why they should will help as well.
Social media isn’t about just posting content; it’s also about engaging. On that note, think about practical ways that you can engage your audience and make them feel like a part of your community. One simple approach would be responding to comments that people leave so that they feel noticed and appreciated.
Another strategy for engagement on your social media is to encourage sharing. You’d be surprised at what a difference asking people to share will make as opposed to hoping that they will.
Use Paid Ads
These days, because of the ways social media algorithms are set up, if you want visibility, you’ve got to pay for it. This is especially something you should consider if you’re looking to speed up your growth on social media. Most platforms allow for social media advertising these days whether Instagram, Twitter or Facebook.
Before investing a significant amount on ads, it’s advisable that you first do a test run. Pay attention to the copy as well as images you use as this could determine how successful your ad is. Also, look at social media ads that perform well and see what you can learn from their success.
Aside from the mentioned, consistency is also a must if you want to improve your social media presence. Posting consistently for a week and then going missing the next isn’t necessarily the best approach. Here are two ways that you can be sure you’re consistent and on top of your game.
- Commit to Certain Days: Everyone has a different approach when it comes to the number of days they post on social media. Once you find a sweet spot that works for you, make it your mission to commit. There are so many tools that will help pre-schedule your posts, so you don’t have to worry about forgetting to do it on some days.
- Use a Consistent Tone: As well as posting more frequently, it’s also crucial that your tone is consistent throughout your content. People should come on your social media pages and get an instant sense of who you are and what you represent by your language, images, and design/theme.
Have a Personality
There is so much content presently on social media, so nobody is going to take time out of their day to engage in something boring. Whatever your brand identity is, give it personality so that it stands out. Get out of your comfort zone and do something different as that’s likely how you’ll get the attention that you’re looking for. Don’t be afraid to test different kinds of content as well as approaches to delivering such content.
Improving your social media presence is something that will take time, so it’s essential that you are patient. Know that the work you put in on a daily basis isn’t in vain, especially if you take the right approach. By experimenting with different strategies and remaining authentic, you should make a positive impact.
By Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.