Marketing is a crucial element for the growth and development of any business enterprise. Research has shown that the reason why a huge percentage of small startup businesses fail within the first year is due to lack of sustainable marketing strategies. Many entrepreneurs don’t know how to advertise and promote their businesses for growth.
As a marketing expert, you need to understand what makes an advertisement effective when preparing an ad for your company. You must first grasp the basics of marketing before you can proceed to create an ad. Advertisement is all about developing an effective and cost-effective way of marketing the business.
Tips for Creating an Effective Advert
As a marketing executive or an aspiring one, it is your responsibility to market the company and the services it offers. Creativity, authenticity and innovation are the three main drivers in this line of business. You also need to be a perfect timer. Here are some useful tips on how to create effective adverts for your company or business.
1. Go for influencer marketing instead of celebrity marketing
As a marketing executive, your responsibility is to come up with a cost-effective way to promote the business and the products or services it offers. Therefore, cost should be a primary concern in your marketing strategy. Celebrity marketing is quite expensive since the celebs need a lot of money to endorse your product.
Influencer marketing, on the other hand, is cheaper as the key stakeholders do not charge a lot of money. Moreover, you can always find influencers that specialize in a market niche that you are targeting to reach, unlike the case with celebrities.
2. Use social media marketing
Many companies and businesses are still reluctant to use social media marketing, and they are wrong for that. By establishing a strong online relationship, you build trust and brand loyalty with your current and prospect consumers. With recommendations and endorsement from loyal customers, you stand a chance of attracting more clients.
To succeed with online marketing, you have to remain active on social media and keep track of your numbers. Your ads on social media should be simple and catchy. Keep it brief and easy to remember.
3. Establish a company blog online
Another secret to establishing an effective marketing campaign is to start a blog. This is the platform that should focus entirely on the company and what you offer. As the head of marketing, you must always check for plagiarism before the blogs are posted.
Take it upon yourself to write the blogs or check whether they are plagiarism free. You can use a free plagiarism checker by PapersOwl tool online to ensure that the blogs are original. The checker eradicates chances of you falling victim of legal disputes for copying content from other companies. It is a move that will enhance your company name and image.
4. Make use of customer testimonials
When creating an advert for the company, you should consider including some customer testimonials. Using such in your advert helps to build trust with potential clients. Many people always want to hear other people’s experiences with a product or service before they can purchase it.
Therefore, having previous clients vouch for the product or service being offered makes it easier for potential clients to trust and accept the product. This helps you attract a larger market share within a very short time. Marketing can be done both actively and passively; just deliver on your promises and your product will sell itself.
5. Use sensational graphics in your adverts
People will first judge your company or business based on its outward appearance. The whole world judges a book by its cover, so invest on your cover. Use the latest graphics in your company profile, business cards, portfolio and adverts. How unique and catchy are you?
Students who take marketing as a major should also take photography and graphics design as support courses and units. Apart from writing a paper, they should also nurture a taste for top class images to use in marketing and promotion.
6. Develop unique and creative content
Whether you are developing the content on your own or with a team, you have to keep it original, unique and creative. Plagiarism checkers must always be used to ensure that no copied content is used in the adverts.
Checking for plagiarism ensures that you use original content with a slight percentage of plagiarism if any. Copied advertisements might not be very effective at attracting new clients. If you can plagiarize your marketing content, what else can you copy? It is a bad portrayal of your business.
7. Include the contact information in the ad
When making an advertisement, include your most reliable contact information. Make it as easy as possible for potential clients to reach you.
Whether a magazine ad, a billboard, a TV commercial or a poster, the means to reach you must be visible and reliable. The motto and the slogan can be excluded but not your contact information. State your company phone address, the email address and the company’s website. If clients cannot access you, then why are you marketing yourself?
8. Include guarantees and warranties in your advert
People are always reluctant to use their money, especially when there is no guarantee that the product is genuine. Therefore, you need to portray your product as risk-free as possible.
Including offers, warranties and guarantees in the advert make it easy for customers to trust your sale. As such, they are no longer reluctant to buy the product.
When making an advertisement, you must first understand what you are marketing and who you are targeting. These are the two aspects that will guide you in making an effective advert that will promote the company or business. Learning how to advertise is not a one-day course.
It takes a lot of reasoning and critical thinking to make one effective advert. Purpose to showcase the best about your business.