Apart from social media marketing delivering remarkable conversion, it also improves response rates. A social media advert is the same as telling people to read your words amid their busy day, hence ensuring that you provide relevant, readable and engaging content is a necessary step.
Therefore, to help you get the most out of it I have shared some tips for writing social media ad copy that converts…
Extend your Brand Voice to Your Ad Copy
Image credit: Facebook
If you are a business owner, you have to ensure your business mimics what your followers love. If a user scrolls the feed, he or she should identify the voice of your brand instantly. For example, if your brand is a short or dress, do not make it sound like a suit or jacket. Your marketing message should reflect your other posts. Also, add the language your demographic uses in your ad’s copy wording. The way you will spell words on your advertisements will be of significant impact. For those who use professional language when they speak or write, should maintain the same style in their ad copy.
Communicate the Who, What, When, Where, and Why
When it comes to social media ads, ensure there is a call to action. Besides, you will have to answer who, what, and so on as listed above. When you communicate these details, the users will gain access to every information they would love to know. If a user engages with the ad, it will increase your sales, and when push notifications appear, he or she might revisit your site. An advertisement should have the following:
- Who: The Company’s name
- What: A workspace for any company size
- When: This could mean today
- Where: The company’s offices
- Why: To help your business grow
Make sure your social media ad copy answers who, when, why, and so on. If it doesn’t, you will have to edit or republish the ads.
Add a personal touch
The start of an SMS should include the recipient’s name, which is a reliable way to engage your clients, therefore, feeling valued. Ensure you are keen on your character calculation since long names might reach the single SMS limit. For better conversion, you should customize your message frequently for particular customer groups. You should send a single message that is relevant to each of your customers
Test Ad Copy Length for Performance
You will get an option to use longer copies in specific social-media platforms. Ensure you can communicate your primary points by using three to five words. According to specific social experts, a shorter copy is extra compelling. Others believe that longer texts convert better. Through a split testing, you will know the length of the copy your audience fancies.
Conclusion
Social media ads will help drive the traffic and push notifications will get users to revisit your website. So, set up the push notifications and then write the copy of your ad. It should inform, interest and grab the attention of social media users to the news feed. And give them something worth their time to scroll your stuff.