Social media plays an essential role in business and entrepreneurial success. It creates brand awareness to generate leads and sales.
But what is social media growth?
Yes, it might seem more straightforward, but it’s not.
For purposes of this article, we’ll use three approaches to measure social media growth.
- Look at the number of people following you.
- Measure your social media reach
- Track the engagement with your followers
Each of these approaches has its merits and demerits. For instance, looking at the number of followers is the easiest. However, it doesn’t tell you whether they’re having any impact on your firm.
Tracking your social media reach is the most effective. It tells you the number of people who see your posts. A broader reach boosts your brand awareness.
However, when measuring social media growth, customer engagement is the most critical metric. Once the audience interacts with you, they become your brand ambassadors.
Now you know what social media growth entails.
Use the following social media growth strategies.
1. Listen to Your Audience
The reason you’re on social media is to engage your customers. Therefore, when your audience talks, listen and respond to their conversations.
For instance, if you’re selling lipsticks, monitor conversations around this business niche. The phrases for consideration include lip gloss and beauty products.
With this, you’ll learn what your customers want. What are their pain points? Maybe they want a different packaging, or your deliver company misplaces the products.
Nowadays, people share their experiences online. Listen carefully and offer solutions where necessary.
2. Monitor Performance
Yes, you’re investing in social media growth. But is it yielding positive results?
Well, you need numerical backgrounds to monitor performance. Thanks to social media, you have hashtags. Use them to determine how your content is performing.
Have a project where your primary keyword is the branded hashtag. Set up everything in advance, including the monitoring tools. Remember, social media monitoring tools don’t gather any historical data.
The social media monitoring tool gets you information on:
- The social media reach
- Number of likes, shares, and comments
- The most active sites
- Most active social media authors
- The influence of social media authors
Combining these metrics helps you measure social media growth.
3. Take a Closer Look at Competitors
Thanks to social media, you can monitor your competitor and their activities. It’s all legal and ethical.
With a monitoring tool, you can spot their best performing content. Use the insights to determine what your customers expect. Use this to adjust your offerings; it’ll sway them to your side.
4. Post-High-Quality Content
Do you want to grow your social media? Then post and share quality content on your pages.
Different brands in the market boast of the newest product features. But rarely do they post content that’ll help customers use their products daily. Don’t make this mistake.
Sharing high-quality content isn’t about visuals and videos. Yes, they’re essential in delivering the message. The content is about showing users how your products work.
Without this, your social media growth strategy flops.