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The most important part of marketing is to know your audience better than they know themselves. The second one is to have a strategy that delivers a unique message to your audience at the right time.
Many people falter in the latter, so I invited Shaun Penrod on to The Scroll Halters Podcast to talk about how CMOs help build and execute successful marketing strategies for their clients.
In this episode, you will discover…
- What does a CMO do
- How to get everything from strategy to attribution right
- How to find a good CMO
- And so much more
Resources mentioned in this episode…
Shaun Penrod’s LinkedIn Profile
