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When most people write copy for men or women, they just use the same templates, workflows, or “copywriting formulas”.
They have no idea that you need to adapt your copywriting approach based on whether you are writing for men or women. This is why many campaigns with products and offers that look good on paper repel half the target audience.
However, some companies understand that there are copywriters like Lorrie Morgan who specialize in writing for women. And she helps them attract all the women that their competitors are repelling.
You want to do the same?
So, I sat down with her for a quick chat on the Scroll Halters Podcast to learn the top secrets on writing copy for women….
In this episode, you will discover…
- How writing for women differs from writing for men
- The psychological principles you must learn
- Books and courses that help
- And so much more
Resources mentioned in this episode
Red Hot Copy Free Course For Writing for Women
Marti Barletta: Marketing to Women
