Instagram isn’t just an ordinary photo and video sharing platform. It is also a powerful tool for businesses and individuals to boost their social presence. The best thing about it is that there is no limit to the engaging and creative ways you can use to improve your social presence.
However, building a social presence is not quite as easy as you may think. Although it’s simple enough to create an account on Instagram, growing your online presence requires considerable time and effort. Luckily, there are some salient ways through which you can boost your social presence and these include the following:
#1 Take Advantage Of Instagram Stories
Instagram Stories are extremely important when boosting your social presence. A good reason for you to be knowledgeable about Instagram Stories info is that it provides you with an opportunity to showcase your brand’s human face. You can record some videos of your business, create unique content, or organize competitions. In short, it is a good way to gain extra exposure.
Another reason why Instagram Stories can boost your social presence is because they are easily accessible and can be found above the news feed. If you update your Instagram Stories daily, your company logo will continue to be seen by your followers or audience. Consistently delivering inspiring and informative content is vital to getting the best results.
#2 Use Proper And Relevant Hashtags
On Instagram, you won’t be able to boost your social presence unless you use the right hashtags for your content. Keep in mind that hashtags matter a lot on Instagram. These can help other Instagram users discover your content. Hashtags will also help you analyze your marketing campaign’s performance.
Using the relevant hashtags will ensure that you access a larger audience and boost your organic reach. So, make sure to double-check every hashtag you use for your posts. To know the exact impact of your hashtags, you can use Instagram Insights, which is a feature in the platform that notifies you about the people and followers interacting with your account.
#3 Try To Diversify Your Instagram Content
Although Instagram is primarily an image-based platform, it does not mean that you should stick to photos only. It can also be a great platform to share your marketing videos. In fact, you can use YouTube links on your Instagram account so your audience will be able to check out some of your full-length videos. You may also incorporate your video link on Instagram Stories. Just make sure to use your hashtags properly to amplify your content’s reach.
#4 Focus On Creating User-Generated Content
If you want to be successful at improving your social presence using Instagram, you have to focus on making user-generated content. It can help encourage other users to engage with and share your content. Since the algorithm of Instagram considers the relationships of users when it comes to ranking of content on their feed, establishing a relationship with your audience through Instagram can give your content high ranking on their feeds.
#5 Collaborate With Known Influencers On Instagram
If you want to boost your social presence, you should consider collaborating with known Instagram influencers. They can help you grow your Instagram following organically by sharing content, generating leads, and increasing the awareness of your brand.
When searching for Instagram influencers, you don’t always need to choose online celebrities. You can also consider micro-influencers who have hundreds and thousands of followers. Just choose influencers who are reliable and can help you achieve your goals.
#6 Optimize All Of Your Photos
Make sure that you use attention-grabbing, interesting, and clear photos. Although Instagram provides different filters for photos, you may also use some photo-editing apps to further improve your photos. You are free to use any apps just as long as they help you enhance your photos.
When it comes to pictures, colors play an important role in capturing the audience’s attention. For instance, it’s worth noting that pictures with reddish tones are more popular as compared to the ones with greenish tones.
#7 Adopt A Brand Aesthetic
The competition on Instagram revolves around visuals. To amplify your social presence, you should adopt an identifiable brand aesthetic and stay consistent with it. This can help you attract more followers and improve audience engagement. For example, if your business focuses on fashion, stick with sleek and elegant images and aim for brighter photos if your account is about lifestyle. Depending on your preferences, try searching for the most suitable visuals for your feed before settling for a single aesthetic.
#8 Post On Your Instagram Account Frequently
You should post at least once a day. To get a high engagement rate, be aware of the times when your followers or audience are most active. You may also check the amount of activity in your posts to determine the perfect timing to post other content.
You can use an Instagram scheduling app to help you with this.
#9 Don’t Forget To Interact with Your Audience
What makes Instagram a good social media service for businesses is that it revolves around community. It’s a two-way street, so to gain some you should be ready to give some as well. You can do this by interacting with your audience by liking or replying to their comments. You should also reply to their messages whenever possible.
Spending some time liking or commenting on other videos and photos related to your brand can also help boost your social presence. Aside from that, the Instagram algorithm will start recognizing you as one of the active users on the platform, which is sure to prove beneficial.
The Bottom Line
There are lots of ways to boost your social presence on Instagram. All you have to do is stick to the tips mentioned above and try to implement all of them to get the best results. As you try out those tips, don’t forget to track your progress to determine what works best for your needs. Since every business or brand is unique, not all suggestions are guaranteed to provide you results. So experiment as much as you like and make the most out of your Instagram efforts.