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There are 25 million active business profiles on Instagram. So, you can imagine the pressure and competition all brands have to face on the platform. They have to constantly create Instagram posts that can immediately get the attention of their followers.
Many brands struggle to create a strong presence on Instagram. They face difficulties creating exciting and engaging posts to gain their followers undivided attention.
So, here are 6 Instagram post ideas to spice up your feed and come up with eye-catching posts.
1. Collaborate With Influencers
One of the best ways to spice up your Instagram feed is by collaborating with influencers.
You should find relevant and suitable influencers who create genuine, engaging, and entertaining content. Then team up with them and brainstorm unique Instagram post ideas, then create and share them. This content can help you gain new followers and increase brand awareness and reach.
An example is Chaos, an online luxury brand that collaborated with influencers to create an attractive Instagram feed. A lot of the photos in their feed feature the influencers with their brand’s products. As you can see, the post in the screenshot below features the brand’s product and tags the influencer.
If your brand feed embodies a specific aesthetic (and it should!), you’ll need to make sure that the content any influencers you partner with also fits this aesthetic. Get them to upload their photos to Mendr, an app that connects people who need photos edited, to professional editors who handle all the editing. Their editors can make edits and enhancements according to your brand’s specific aesthetic.
2. Show Your Followers What’s Behind the Scenes
Another effective way to spice up your feed is by sharing behind-the-scene images and videos with your followers. Show the human side of your brand. They will love to see your work culture and how you function as a company.
Dropping the corporate curtains, maintaining transparency and showing the real you will help you gain their trust.
Want to hear something exciting? You don’t have to polish and edit these behind-the-scene images as you usually do with your other photos. This will help keep your images as real as possible.
For example, in the screenshot below, you can see Intel sharing the photo of their hard-working engineers building Intel chips.
There’s not much editing that was done to the photo except that it’s high-quality and the blue walls fit in with Intel’s brand colors.
3. Leverage Videos to Share Stories
Instead of posting images, you can also post creative short videos. Short yet interesting videos are a very effective way to grab the attention of your followers.
The best part of videos is that you can use them to tell your stories in an effective and impactful way.
According to a NewsWhip study, the engagement rate of videos is much higher when compared to photos. In the case of videos, from 2016 to 2017, there was an increase in engagement rate of more than 50%. But there was only a 46% increase in engagement rates for photo posts.
So, clearly, videos are generating more engagement than photos. An interesting, engaging, and creative video will gain more likes and comments.
Brands like Oreo use creative and engaging videos to spice up their feeds. This helps them get the attention of their followers and gain new followers as well. They currently have more than 2 million followers on their Instagram page.
As you can see in the screenshot below, one of their Instagram videos has gained more than 20K views in just three days. So, you can imagine the magic videos can create for your Instagram feed.
Make sure you create a proper posting plan where you decide on the number of video and photo posts you will publish in a time period. You can schedule Instagram posts in advance to stay more organized.
4. Decide on a Theme for Your Instagram Post Ideas
It’s very important to have a consistent theme on your Instagram profile. Consistency is one of the best ways to develop an attractive and engaging Instagram feed.
You also need to stick to one or two filters throughout your Instagram profile. Use these filters to edit all your photos. But you should not decide on those filters just because you personally like them. Instead, they should match your brand’s image, values, and aesthetics.
You need to create your own unique look aligning with your brand’s style and identity. For example, the Instagram feed of Oracle properly syncs with the brand’s logo color. They make sure to have a red element in all of their photos.
The consistency helps the brand to stand out from the competition. Hence, make sure that all your Instagram post ideas follow a consistent theme.
5. Leverage User-Generated Content
Repurposing user-generated content (UGC) is an effective way to generate engagement on Instagram. People trust other people more than marketing or sales ads and the claims made by the brand.
So, don’t overlook the power of UGC and start using it to your own advantage. The honest feedback from your loyal customers will get the attention of your target customers. It’s a form of social proof and will help you establish your brand as a trustworthy one.
It also reflects that you are actively engaging with your followers and community. This will help you promote your brand in a subtle but effective way.
For example, Airbnb encourages their followers to share their photos. And they share the beautiful pictures taken by their followers on the brand’s page. This, in fact, motivates their followers to share even more posts and tag the brand.
In the screenshot above, you can see that the post shared by the brand is originally from one of their followers.
6. Use Relevant Hashtags
Using the right kind of hashtags on Instagram is the key to promote and expand the reach of your brand.
All you need to do is ensure that the hashtags are fun, relatable, and relevant to your brand and post. Make sure you don’t use hashtags that are complicated or difficult to understand.
For example, a fitness brand called My Protein, uses a good combination of common and unique hashtags. As you can see in the screenshot below, they use simple and unique hashtags.
They have used hashtags as simple tags as #gym and #style. But they have also used unique hashtags like #fuelyourambition and #fitspo.
Parting Thoughts
Brands are creating new business pages on Instagram every day. There is a lot of competition to gain attention and new followers. It is important to regularly brainstorm new Instagram post ideas, create them and publish them. So, set aside plenty of time for this every week.
How do you come up with new Instagram post ideas? Which ones have worked best for you? Please feel free to share your ideas with us in the comments.
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