Do you run an agency? Would you like to find the best white label marketing tool?
There are hundreds and thousands of marketing tools out there. But not all of them are suitable for agencies. Agencies require special white label marketing tools. A white label marketing tool might cost more initially, but it will pay for itself in the long run as you will save a lot of time and money.
Therefore, to help you find the right white label marketing tool quickly for your agency, I have put together this guide. Check it out…
Figure out all the features you require:
The first thing you must do is take a look at the clients you have and the potential clients you plan to attract. Then have a good think about the services these clients require and if you already have the staff who can provide this service or if you need to get a tool to help you out.
For example, let’s say you want to offer Instagram marketing services to your clients. Instagram is a visual social network, so your agency will require a social media manager who will be able to schedule the posts and analyse results and you will require a graphic designer who can create the images by using a tool like Photoshop.
If your agency is staffed with these two types of employees all you require is a simple scheduling tool that lets you schedule posts to multiple Instagram accounts from one place. But if you don’t have a designer, you will require a more sophisticated tool like PromoRepublic https://promorepublic.com/en/agencies-freelancers.php for managing social media for clients.
It not only lets you schedule posts for Instagram, but also lets you create them by using templates and their editor. Anyone, even those with zero design experience should be able to use it to create professional looking images in seconds.
PromoRepublic also lets you download white label reports containing your logo which can be sent to your client.
So, analyse your services and your clients and figure out what type of tool(s) you will require.
Make sure it integrates with other tools:
Nowadays agencies use so many tools. You require a tool for social media marketing, a tool for SEO, a tool, a tool for email, etc. This list goes on and on. This is why you should make sure that all the tools you use integrate well together. This will make it easy for you to transfer data between the tools and better manage your clients.
An example of a tool that integrates well with several other platforms is is SEMRush.
It is an SEO tool mainly, but it can also help with social media marketing. Some of the other tools it integrates with are Trello, DashThis and WordPress (they have a plugin). These integrations will save agencies a lot of time.
Calculate your budget:
Another important factor you need to take into consideration is the budget. Many marketing tools offer basic plans that are very affordable, but agency plans can be expensive, especially when they come equipped with a lot of additional features like white labelling.
This is why you should also take your budget into account before deciding. If you have a really low budget, it might be better to sign up for an agency marketing tool that has several plans for agencies. When your agency is small with only a few clients you can use their smaller more affordable plans. As you grow and get more clients you can get a more expensive plan.
Some tools will give you a big discount when you sign up for an annual plan. This might be a better option if you can put up the money in advance. But make sure you trial the tool before you dive in for an annual plan.
Trial the tools:
You can never be certain how efficient and suitable a marketing tool will be for your agency before you try it. You and your entire staff should be comfortable using it. You don’t want to spend hundreds of dollars on a tool and then end up disappointed because it lacks a feature that is critical to your business.
Lucking this calamity can be easily avoided as almost all the top marketing tools let you trial them before you purchase. So, sign up for these tools and get your staff to use them for a few days before you go all in. If you feel that a tool is not right for you, you can simply trial another one
Most tools offer trials that last from 7 days to a whole month. Some even have free plans.
Now go find yourself a new agency tool:
These are the 4 steps you must follow before you get a white label marketing tool for your agency. They will ensure that you find the best tool for your agency and your clients.
About Mitt Ray
Mitt Ray is the Founder of Social Marketing Writing. Connect with him on Instagram.