One of the best ways to let your clients or colleagues know how your social media marketing campaigns are doing is through reports. By doing so, you can present to them whether your marketing campaigns are effective or need improvement. You can either manually input your data or use apps or software to create your report.
Google Data Studio is one of the best tools you can use to create your social media marketing reports so long as you have a Google Cloud Platform as well as a Google account. Not only is this beneficial for your social media marketing reports, but you can also use such a tool for other types of reports.
Listed below are the reasons why Google Data Studio is perfect for your social media marketing reports. They are the following:
1. Different Templates
One of the many reasons to love Google Data Studio is the available templates from which you can choose. You need not worry if it’s your first time using the Google Data Studio Marketing Report Templates as they are completely uncomplicated.
Although these templates are easy to use, they can still give your social media marketing reports a professional feel. Furthermore, you’re assured that there’s always a perfect template for whatever type of report you’re presenting.
Here are some of the templates:
- Next Ad’s Facebook Campaign Dashboard – This type of template lets you summarize your Facebook Ads activities. Here, you can list down every Facebook Ad by date, objective, or campaign. Moreover, you can also break down your individual campaign.
- Paid Channel Mix – Another dashboard that lets you view every online ad, including your social media ads on Twitter and Facebook, is Paid Channel Mix. However, you’ll need a third-party connector before you can use it.
- Social – Individually, you can even specifically check one social media platform by using Social. That way, you can make a report on each social media account you’ve used.
2. Flexible Templates
Not only are Google Data Studio templates ready to use, but you can even edit most of them. With such a feature, you need not rely on the provided data range, and you can freely enter specific data to cater to your social media report needs. You can even save it for your future reports. But, as time passes by, you may need to change or add some descriptive data. That isn’t much of a problem as you can change the data without the need to create another graph pattern. That’s how Google Data Studio templates can customize or personalize your reports.
3. No Charges
You can use the templates and features of Google Data Studio for free, eradicating the need to buy reporting tools for your social media marketing reports. As mentioned above, all you need is your Google Account or Google Cloud Platform.
Before, the free version of Google Data Studio limits you to up to five reports per account only. Now, however, you can create your reports without a limit and for free. Although there are no fees involved, it’s basically just the same as the paid version, which doesn’t exist anymore.
Not only is it free, but you can even use templates that are also free of charge. Even if you’re a first-timer, you wouldn’t need to pay for courses to be able to use your Google Data Studio. And, thanks to the bajillion of vlogs and blogs out there, you can quickly learn how to maximize your Google Data Studio.
4. Centralized Analytics
Especially when you also use other modes of digital marketing, Google Data Studio lets you create, view, and store them all in one place. Thus, you can save a lot of time as you no longer have to open numerous tools for every type of digital marketing you’ll report.
Not only money, but you can also save up time viewing your analytics. Since you can use a template for all of your social media marketing campaigns, you can save more than half an hour, which you can use to perform other important tasks.
Furthermore, due to the fact that you’re able to view the results of every single one of your social media marketing campaigns, you can quickly identify what account performs best. With that being said, you can easily finish comparison reports without wasting an hour or so.
5. Identifies Influencers
Moreover, with your Google Data Studio, you can check data from social media influencers. Through this, you’ll know with whom to connect for your brand advertisement. In your report, you can easily copy or present the data when you and your team are choosing social media influencers.
After deciding the best candidate to be your partner, you may then easily connect with the influencer via Google Data Studio. Since you can also view their Instagram posts and other social media content, you can use these pieces of information to better build your relationship with your chosen influencer.
6. Available Sharing And Collaboration
Lastly, you can use Google Data Studio in sharing and collaborating with your team about your social media marketing reports. You wouldn’t need to print out the reports as your team can see them online.
All you need to do is grant your team access to the file you want them to see. With an option of “view only” and “can edit”, you can control how they can access such data. So if you’re the boss, a view-only mode is enough, especially when it’s an informative piece.
Also, if you want your team members to edit or add to your report, they can do so with the can-edit mode. What’s more, you can quickly check the changes they’ve made after or even during the revision phase. That way, you need not wait for them to send back to you the report before you can see the alterations.
Conclusion
With so many things you can do with Google Data Studio, you can create social media marketing reports in no time at all. Not only can you view or edit them, but your superiors or colleagues can easily access them. What’s more, you can use the Google Data Studio for free. That way, you can save money, too.
So, if you want to create a report of your social media marketing campaigns, you’ll only need one great tool, and that is Google Data Studio. For deeper and further analysis, you might need to acquire data build tools such as dbt Labs.