Search engines have been the leading source of traffic for websites and businesses doing online marketing. As the times changed, and the algorithms keep changing, social media has taken a great leap, and its power is now continually being harnessed to reach more people.
So, which will you focus on? Search engine optimization (SEO) or social media marketing?
Luckily, you don’t have to choose since both are powerful tools that you can use altogether. Though they may have a complicated relationship, you can take advantage of both to increase your sales and website leads, which is what most SEO companies do. With an SEO specialist on your side, such as SEO Gold Coast, they’ll help you strategize the right approach in order to produce a maximum return of interest (ROI).
One of the basic things that you need to understand why using SEO and social media marketing combined is important is because they’re both effective tools to discover information. People use search engines to find answers. Others engage in social media to discover things that they didn’t even know they were looking for. Thus, using both will serve to your advantage.
Because using SEO targets a specific audience, combine it with social media promotion and backlinking, then your information is easier for people to discover.
Other than that, here are more benefits of using SEO and social media marketing combined:
1. Link Earning
Link earning is a new form of building links that brings value to search engines and its users. First of all, building links start by creating quality content that people will organically link to their own content. This is an effective SEO strategy because when people link to your content, you’ll rank higher in search engines. This means that if you have great content, other creators can link to your work, thus earning you links that’ll have a direct impact on rankings on search engines.
A potential problem that you might face in this area is the lack of promotion of your content. To answer this problem, you can use social media as a platform where you can promote your content. By using social media, you can easily distribute to hundreds, and even more. Not to mention that it’s free. All you need to do is copy the URL of your content and post it on your social media.
2. Social Media Builds Relationships That Can Eventually Lead to Backlinks
There are so many people who met on social media, formed a friendship, and helped each other prosper. Social media also holds the key to strategic relationships that can eventually lead to partnerships. You can engage more with others in social media by improving on social media engagement.
Building a foundation of friendship will likely get you a link from others that’ll help you promote each others’ content. Once their audience sees your content and they love it, then you will gain new followers as well.
Trust is essential. Those who trust your professional expertise will naturally find ways to link back to you. Trust can be built by capitalizing on mutual benefits and doing collabs, interviews, guest posts, and linking to each other’s websites.
There are hundreds of opportunities to collaborate for the benefit of SEO in social media.
3. Establishing Brand Authority
Social media helps you build brand authority and awareness. Through posting on different social media platforms, like Facebook, Twitter, and Instagram, you visually engage your users by developing a unique voice and personality that’s unique to your brand. You do this by using specific hashtags that promote your product or service, using paid advertisement, and by joining different social groups.
Thus, high-quality social media campaigns also help bring attention to your brand and also develop it through a series of postings.
4. Social Media Help Improve SEO Ranking Signals
Social media drives traffic to your SEO pages. This improves social media visibility and engagement, which also helps SEO. It’s important to understand that by using links on your social media posts, which aims to direct interested people to your content, will help the ranking of your pages.
This happens when you’re finally able to tap the right people on social media whose needs are answered by your content. If your content answers their queries, then they’ll stay on your website longer. The length of how long people stay on your website is recorded by Google’s ranking algorithm.
Thus, the more people stay on your website, the higher your rank, which makes your content more accessible to other people who are looking at the search engines for answers.
5. Social Media Is A Place To Conduct Keyword Research
Following social trends can help you discover keyword opportunities that you can use on your content. SEO services use this trend to provide you with keywords that are currently relevant.
Social trends also show what people are reading and following at the moment. This means that these words have a high volume of people searching for them, both in social media and in search engines.
Using these keywords in your content will help you rank higher, which means increased visibility in search engines.
Both SEO and social media marketing have their own strengths that you need to take advantage of. By harnessing both, you gain link earning, relationships that can build backlinks, and establish both brand awareness and authority. Social media is also a great place to conduct keyword research for your next content.
You don’t have to choose just one, you can use both to push further your reach.