How often do you check your social media feed? Are you one of those people who simply can’t go a day without checking their phone?
Well, according to a new study, people check their phones an average of 80 times a day. And that is a lot! It means that we carry our phones in our hands throughout the day, just scrolling or browsing online.
This is why the traditional way of marketing is slowly but surely fading away. Newspapers, brochures, and even TV ads are getting forgotten and largely replaced by their online equivalents. Believe it or not, yes, watching television is in decline. The new generations don’t watch TV but still use it mostly for watching movies on Netflix.
Don’t Wait for Your Customers to Get to You—Instead, You Should Get to Them!
With all that said, it’s clear that business owners can’t afford to sit and wait for customers to come. Instead, you should actively reach out to your customers by exposing your business or products where your target audience actually is: online, on social media, or reading and browsing on some appealing websites. In order for your products to be sold and your business to reach the right target audience, you’ll have to shift your marketing strategy from traditional to modern. In other words, go digital!
So, once you actually decide that your business needs to get online and you invest in a proper website, we’re here to help you out in creating your digital marketing campaign. Having a website won’t do anything for your business, and you’ll definitely have to mix search engine optimization (SEO), social media marketing, and online paid campaigns into your recipe for success.
There are certain techniques that can help you reach your customers and several reasons why you should invest in online marketing. So, here’s our advice:
1. Use the Chance to Have Global Customers
If you use online marketing, the whole world can be your audience. This means that if you have an online e-commerce business, investing in online marketing should be your top priority. Instead of targeting only local audience, you have the chance to reach global users. Just by investing in SEO and social media networks, your website and business will be exposed to more people, which is a great way to obtain amazing results.
2. Get a Step Ahead of Both Your Competitors and Search Engines
If you decide to implement a digital marketing strategy along with traditional marketing strategies, that is a great way to succeed. You can be a step ahead of your competitors if they decide not to invest in an online marketing technique, as well as obtain good SEO results and a boost in the search engine results pages (SERPs).
Many website owners, despite using white-hat SEO techniques—which are fully accepted by Google’s webmaster guidelines—decide to learn some grey-hat SEO techniques as well to get more effective results faster.
A great grey-hat SEO technique is creating a Private Blog Network (PBN). A PBN is a connection of multiple websites that are created for the purpose of establishing authority for your money site. But I recommend that you avoid this strategy and stick to white-hat techniques like ABC link exchanges. If this seems difficult, you can take advantage of white-hat SEO services from agencies.
However, if you choose to create a PBN as part of your digital marketing strategy, make sure you choose a reliable hosting provider that can offer you safety. But how do you know what’s reliable? A quality provider, one such as LaunchCDN, for example, will always offer:
- A Content Delivery Network (CDN) to enhance the speed and safety of your network
- Authentic IPs, nameservers, and hosts for all of your websites
- Quality web servers
- Security against malware, bots, and hackers
3. You Can Engage with Your Customers Better
If you use online marketing, you can get to know your target audience better and faster. Once you know all about your target audience, you can get on a more personal level with them, establishing a more human-to-human connection.
If you manage to create a social media space where your audience can like, comment, and share their preferences, you can shape your marketing campaign more easily. You can also make changes in your product according to your users’ needs.
4. Measuring the Results of Online Marketing Is Way Easier
Measuring the results of online marketing is very easy. If a strategy doesn’t work, you’re simply going to see it through the insights section in social media networks, or in the numbers on your paid campaigns.
This way, if a strategy doesn’t work, you can change it at a moment’s notice. However, if you are leaning towards more traditional marketing methods, it won’t be as easy. For example, if you have printed thousands of brochures, even if your marketing technique turns out to be a failure, you’ll still have to deliver them to your customers—not to mention that there’s no easy way to measure your return on investment.
Online, there are tools that measure your digital marketing results in real-time. Some of these free tools are Google Analytics, Clicky, Open Web Analytics (OWA), and Piwik. All of these tools are adjusted according to your needs. For instance, Piwik is more of a business and professional version of Google Analytics.
5. Digital Marketing Is More Cost-Effective Than Traditional Marketing
Investing in digital marketing is a lot more cost-effective and affordable than traditional marketing.
According to the Digital Marketing Spend Report, 40% of their respondents saved a lot when they introduced digital marketing into their strategy. Also, online marketing doesn’t allow you to waste as much as you would with a traditional marketing strategy. If you increase your online marketing budget, you’ll definitely see an increase in your revenue.
Conclusion
Investing in online marketing is an opportunity to provide your business with a valuable profit in the long run. Online marketing helps you reach global users, it’s more cost-effective, is a more affordable option compared to traditional marketing, and you can actually get to know your target audience better and create products and services according to their needs. If you haven’t already invested in online marketing, now’s the time to start, because you might be one step closer to beating your competition and “making it” internationally.