If you are looking for a way to boost your presence in 2020 and standout from the competition at the same time, you should give videos a shot. As by 2022, 82% of all online traffic will account for video.
But I have to warn you that while building your presence on YouTube you will come across many challenges. One of them will be to constantly brainstorm video ideas. Therefore, to help you kickstart your creativity I have shared my top YouTube video ideas below…
People are always on the lookout for tips that will help them solve problems. One of the places they go for solutions is YouTube, where instead of reading they can watch videos that demonstrate the solution. If you create a lot of how-to videos, you will certainly generate more views and subscribers.
The main thing to keep in mind is to put your audience’s needs first. You need to do the research to figure out the type of tips they are on the lookout for and create the best videos on it.
An example of someone who understands the importance of creating videos full of tips is Jeff Cavalier of Athlean X.
On his channel, you will notice that the majority of his videos are full of top quality tips. This is one of the reasons why his videos get millions of views. He knows the type of videos his audience wants to watch and he creates a ton of free YouTube content for them.
Videos with tips can help you drive views, get subscribers and even generate leads. But they will drive very few direct sales. This is why along with creating how-to videos, you should also be creating sales videos. These are videos where you focus on one thing only, selling your product. An example is this video from Danny Haber of oWow.
These types of videos will generate more direct sales, but they get fewer views and engagements as very few people want to watch sales videos. But if you create a very good video, more of the people who watch it will take buy what you are offering.
You don’t have to always be on the serious side and share how-to and sales videos, as people love fun things on the internet. When you entertain people, you will drive a lot more views, likes and comments.
So, share some videos where you only focus on entertaining. For some ideas on how to entertain your viewers, you can check out Buzzfeed’s YouTube channel. They are full of videos that people want to watch.
A good example is their Worth It series where they try out food at different price points and decide on a winner. Here is one of the videos…
As you can see, they are fun to watch.
Testimonials are an important part of the sales funnel. They help convince people who are skeptical about your product or service to take the leap. But if you want to create an even more powerful version of the testimonial, you should create a testimonial video. These videos will look more credible than a written/printed testimonial as people can see the person saying what they really feel about your product.
Testimonial videos can range from simple short videos where your customers directly speak into the camera by themselves to more sophisticated ones where you interview your customers and get them to detail how your product helped them achieve their goal. They can be similar to the case study where you show the before and the after.
Here’s a good example of a case study video testimonial from Rick Mulready.
It is a 44 minute long video where they go into a lot of details.
Guest videos are videos where you invite an expert or friend to completely take over your video or join you in co-hosting it. They could also just be a guest you interview. This partnership will benefit both you and the guest, especially if the guest has their own YouTube channel.
They can return the favor too, by inviting you as a guest on their video.
For an idea check out this video from Rhonda Patrick, of Found My Fitness.
Her audience consists of people who want to be more healthy, so she invited a guest to speak about time restricted feeding which is known to improve health.
Behind the scenes videos:
Another powerful YouTube video idea you should try out is a behind the scenes video where you show what happens behind the walls of your company. As your subscribers begin to watch your videos, they will want to learn more about what you do and how you go about your day. Hence, they will crave videos like these. Therefore, occasionally you should create a behind the scenes video of a regular day at your company or a video of your life (if you are a solopreneur).
A good example is this video from Hubspot…
Here they take you on a tour of their office in Dublin. This is a great way to build rapport with their subscribers.
These are the 6 top video ideas you should try in 2020. You don’t have to use all of them. I recommend that you publish a mix of these 3 to 4 on a regular basis and then implement the rest occasionally. After you exhaust these, you can go on YouTube to look for more ideas. There are so many wonderful creators on this network who publish videos on a regular basis.
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What YouTube content ideas have worked best for you? Did I forget to include anything important? Please leave your comments below.