While publishing posts to Instagram, adding several hashtags is a step you must follow. As posts with 11 or more hashtags get the most likes and comments on Instagram.
This increase in engagement occurs because of 2 reasons. One is that people can follow hashtags on Instagram.
When they do this Instagram displays the top performing posts with those hashtags in their newsfeed.
So, more people will see your Instagram posts. This can help your posts get more likes, comments and followers.
Another reason is that hashtags can help you get on the Explore page.
If you don’t know where the Explore page is located you should see it now by clicking on the explorer icon on your Instagram account on your desktop. The icon can be found on the top right area…
…or on the search icon on your mobile device.
This page shows trending Instagram posts that you might like based on your past activity. There is a ‘For You’ section where posts on multiple topics are shown and also sections for individual topics.
As you can see above my Instagram explorer mostly consists of posts with comics, animals, fitness and food as I regularly interact with content on these topics. Instagram also displays topics at the top. If I click on them I can filter out relevant photos.
One of the many factors that helps the Instagram algorithm find posts for your explorer page (that you might like) are hashtags. It likes to show posts that contain hashtags that you have interacted with in the past i.e. the hashtags were added to other posts you have seen, liked, clicked or commented.
Therefore, if you find and add relevant hashtags, your post will have a higher probability of being displayed in the explorer pages of people who will interact with your content.
This is what results in all those likes, comments, reach and followers.
So, you must make it a habit to add hashtags to every post you publish. But you shouldn’t add them randomly. You should take a very strategic approach and only add very relevant ones.
And your relevant hashtags must be a combination of very popular hashtags and niche specific hashtags. As it will be easier for you to get more exposure with niche hashtags which fewer people use than the popular overused ones.
How to find top and trending Instagram hashtags
Some of the links below are affiliate links. This means that if you make a purchase I will earn a small commission at no additional cost to you.
Finding several relevant hashtags for every single post might seem like a very time-consuming process. But it is actually very easy and only takes a few minutes as there is an Instagram Hashtag finding tool called Brand24 that can help you with this.
All you need to do is visit the Brand24 website by clicking on the above link and signing up for an account.
It is free to sign up for a 14 day trial and you don’t even need to use your credit card.
After you do that click on the green ‘+ Add a New Project’.
Then in the new page that appears. Add one or more hashtags related to your niche. These could be general hashtags on the topic or very niche centric ones and then click on ‘Next’.
I used #food for example.
Next it will ask you to select a language. Brand24 has a lot of languages to choose from. If you’re looking for hashtags that will help you target people located in a specific region, you should choose a language.
But if you aren’t location specific you can just leave it as ‘Any Language’ and click on ‘Get Mentions’.
This app will then begin analysing the hashtag to find all the times it and relevant hashtags were mentioned on various social media. To filter out results for only Instagram, you should tick the Instagram box.
Next click on ‘Analysis’ in the menu on the left.
Then if you scroll down on the Analysis page you will be able to see 100 trending and relevant hashtags.
There will be 5 pages with 20 each.
If you scroll around on the page you will be able to view things like the people who used them, the location in which they were used and how they were used.
You can browse through these and then copy and paste the most relevant ones into your Instagram posts.
If you want even more details about each hashtag before you add them, just create a new project, then copy and paste the hashtags and look for their mentions.
Again, select Instagram to filter out results.
After that you will be able to see the number of times this hashtag was mentioned, the social media reach this generated and the number of likes and comments the posts got.
If you scroll down this page you will be able to view a lot more things. These include the sentiment of the post i.e. whether they are positive, negative or neutral.
You can also see the posts in which they were used and the influence score of the users.
Another tool that can simplify adding hashtags is Tailwind with its Hashtag Finder and Hashtag Lists features. You can try it for free as well.
Tailwind is an Instagram scheduling app that lets you directly post to your Instagram account from your desktop. After you upload your post you can quickly add hashtags by using the Hashtag finder. It suggests relevant hashtags you have used in the past as you can see below.
You can quickly add them by clicking on the suggestions.
Another feature of theirs that can simplify things is Hashtag Lists. This where you pre-create lists of hashtags and quickly add them by clicking on the ‘#’ icon below your post and then adding the list.
Both these features can save you a lot of time. Tailwind has many more features that can help you dominate Instagram. You can learn about them in this post.
Now find top and trending hashtags to use on Instagram…
This is the process you can use to quickly find top and trending hashtags for Instagram. You can always follow the manual process and find them by directly using Instagram itself. But by using Brand24 and Tailwind, you should be able to execute it in a few minutes instead of wasting a lot of time.
This will help you get more likes, comments and followers with a smaller, less time-consuming effort.
How do you find top and trending hashtags to use on Instagram? Would you like to share your tips with us? Please leave your comments below.
If you found the above post on finding top hashtags to use on Instagram useful and feel your followers will too, please share it with them by using the share buttons below.