3 Content Marketing Lessons from the Oscars

 

This is a guest post by Lisa Zatulovsky of Straight North.

3 Content Marketing Lessons from the Oscars

The gowns, the jewels, the barrage of celebrities – all were front and center at the 2014 Oscars. But beyond the glitter and glamour, what can marketers learn from this event that benefits their companies? From fashion to food, here are three lessons learned from the Oscars to incorporate into your content marketing strategy…

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11 Vital Points of a Social Media Marketing Plan

11 Vital Points of a Social Media Marketing PlanHave you got a social media marketing plan? Would you like to learn how to create one?

There is no question that social media is an effective and powerful tool for business and product marketing. Everyone can now be found on Facebook or Twitter or both; and even those who proudly say they use neither can be influenced by friends and acquaintances who are active on social media. Either way, anyone living in a modern community can truly be reached by social media marketing.

The medium here is social media, but the basic principles of marketing are pretty much the same. There is still a target market, a product or service to be promoted, a brand name whose authority needs to be established, and even the necessity of an attraction or entertainment factor. Check all the 11 vital points of a successful social media marketing plan below… [Read more...]

4 Social Media Blunders Every Company Makes (And How to Avoid Them)

 

This is a guest post by Elliot Martinez.

 4 Social Media Blunders Every Company Makes (And How to Avoid Them)

Would you like to avoid social media blunders?

Many companies unknowingly make social media blunders. Learning about these four common problems and how to avoid them could help you steer clear of a social media nightmare. So here are four common social media blunders and tips on how to avoid them…

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5 Things You Might Not Know About Content Marketing

 

This is a guest post by Shanna Mallon of Straight North.

5 Things You Might Not Know About Content Marketing

Whether you’ve been running a content marketing campaign for months or years, you might be surprised to learn a few facts you don’t know. Take a look at these five little known realities which relate to the content you’re creating and use them to boost your content marketing strategy…

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Tumblr for Business: The Ultimate Guide to Getting Started

 

This is a guest post by Shanna Mallon of Straight NorthTumblr for Business The Ultimate Guide to Getting Started

If you’re like a lot of marketing professionals, the most you know about Tumblr is the links you’ve clicked to it from Pinterest. But beyond that, does Tumblr matter? Should you be on it? Why or why not? If you use it, what benefits could it provide?  And how do you use it? To help answer those questions and to clear up Tumblr misunderstandings take a look below…

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How to Use StumbleUpon to Increase Website Traffic

 

This is a guest post by Shanna Mallon of Straight NorthHow to Use StumbleUpon to Increase Website Traffic

Everybody talks about using Facebook and Pinterest to build referral traffic—but what about StumbleUpon? In 2011, Forbes published findings that StumbleUpon had surpassed even Facebook as a source of social media traffic in the United States. While statistics change over time, one thing is certain: StumbleUpon is not a bookmarking site to overlook. So what do you need to know about this tool? How can using StumbleUpon build traffic on your website? Here are three steps and a few general guidelines to make the most of this network…

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4 Common Twitter Mistakes You Must Avoid

 

This is a guest post by Susie Brown of FastUpFront.

4 Common Twitter Mistakes You Must Avoid

When it comes to Twitter, you’ve got a nice avatar, perfect profile and you’ve mastered your brand message, but what about how you share that message?

Think about it this way: If Twitter were real life, what would your Twitter feed look like?

There are some things that are ill advised to do in the Twitterverse. If you want to avoid your followers dropping like flies, the next time you feel a tweet coming on, consider the following…

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