3 Content Marketing Lessons from the Oscars

 

This is a guest post by Lisa Zatulovsky of Straight North.

3 Content Marketing Lessons from the Oscars

Did you get any content marketing lessons while watching the oscars?

The gowns, the jewels, the barrage of celebrities – all were front and center at the 2014 Oscars. But beyond the glitter and glamour, what can marketers learn from this event that benefits their companies? From fashion to food, here are three content marketing lessons learned from the Oscars to incorporate into your strategy…

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11 Vital Points of a Social Media Marketing Plan

11 Vital Points of a Social Media Marketing PlanHave you got a social media marketing plan? Would you like to learn how to create one?

There is no question that social media is an effective and powerful tool for business and product marketing. Everyone can now be found on Facebook or Twitter or both; and even those who proudly say they use neither can be influenced by friends and acquaintances who are active on social media. Either way, anyone living in a modern community can truly be reached by social media marketing.

The medium here is social media, but the basic principles of marketing are pretty much the same. There is still a target market, a product or service to be promoted, a brand name whose authority needs to be established, and even the necessity of an attraction or entertainment factor. Check all the 11 vital points of a successful social media marketing plan below… [Read more…]

4 Social Media Blunders Every Company Makes (And How to Avoid Them)

 

This is a guest post by Elliot Martinez.

 4 Social Media Blunders Every Company Makes (And How to Avoid Them)

Would you like to avoid social media blunders?

Many companies unknowingly make social media blunders. Learning about these four common problems and how to avoid them could help you steer clear of a social media nightmare. So here are four common social media blunders and tips on how to avoid them…

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5 Things You Might Not Know About Content Marketing

 

This is a guest post by Shanna Mallon of Straight North.

5 Things You Might Not Know About Content Marketing

Whether you’ve been running a content marketing campaign for months or years, you might be surprised to learn a few facts you don’t know. Take a look at these five little known realities which relate to the content you’re creating and use them to boost your content marketing strategy…

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