3 Content Marketing Lessons from the Oscars

 

This is a guest post by Lisa Zatulovsky of Straight North.

3 Content Marketing Lessons from the Oscars

Did you get any content marketing lessons while watching the oscars?

The gowns, the jewels, the barrage of celebrities – all were front and center at the 2014 Oscars. But beyond the glitter and glamour, what can marketers learn from this event that benefits their companies? From fashion to food, here are three content marketing lessons learned from the Oscars to incorporate into your strategy…

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11 Vital Points of a Social Media Marketing Plan

11 Vital Points of a Social Media Marketing PlanHave you got a social media marketing plan? Would you like to learn how to create one?

There is no question that social media is an effective and powerful tool for business and product marketing. Everyone can now be found on Facebook or Twitter or both; and even those who proudly say they use neither can be influenced by friends and acquaintances who are active on social media. Either way, anyone living in a modern community can truly be reached by social media marketing.

The medium here is social media, but the basic principles of marketing are pretty much the same. There is still a target market, a product or service to be promoted, a brand name whose authority needs to be established, and even the necessity of an attraction or entertainment factor. Check all the 11 vital points of a successful social media marketing plan below… [Read more...]

4 Social Media Blunders Every Company Makes (And How to Avoid Them)

 

This is a guest post by Elliot Martinez.

 4 Social Media Blunders Every Company Makes (And How to Avoid Them)

Would you like to avoid social media blunders?

Many companies unknowingly make social media blunders. Learning about these four common problems and how to avoid them could help you steer clear of a social media nightmare. So here are four common social media blunders and tips on how to avoid them…

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5 Things You Might Not Know About Content Marketing

 

This is a guest post by Shanna Mallon of Straight North.

5 Things You Might Not Know About Content Marketing

Whether you’ve been running a content marketing campaign for months or years, you might be surprised to learn a few facts you don’t know. Take a look at these five little known realities which relate to the content you’re creating and use them to boost your content marketing strategy…

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Tumblr for Business: The Ultimate Guide to Getting Started

 

This is a guest post by Shanna Mallon of Straight NorthTumblr for Business The Ultimate Guide to Getting Started

Are you using Tumblr for business?

If you’re like a lot of marketing professionals, the most you know about Tumblr is the links you’ve clicked to it from Pinterest. But beyond that, does Tumblr matter? Should you be on it? Why or why not? If you use it, what benefits could it provide?  And how do you use it? To help answer those questions and to clear up Tumblr misunderstandings take a look below…

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4 Common Twitter Mistakes You Must Avoid

This is a guest post by Susie Brown of FastUpFront.

4 Common Twitter Mistakes You Must Avoid

When it comes to Twitter, you’ve got a nice avatar, perfect profile and you’ve mastered your brand message, but what about how you share that message? Think about it this way: If Twitter were real life, what would your Twitter feed look like? There are some things that are ill advised to do in the Twitterverse. If you want to avoid your followers dropping like flies, the next time you feel a tweet coming on, consider avoiding these common Twitter mistakes… [Read more...]

5 Reasons Guest Blogging Is The Best Traffic Generator

 

This is a guest post by Tom Corson-Knowles of Online Internet Marketing Help.

Guest blogging is one of those online marketing strategies that really doesn’t get enough credit.

You see, writing a guest post just isn’t as glamorous as having 10,000 Facebook fans or 50,000 Twitter followers. Most bloggers and online marketers would rather brag about how many followers they have on Twitter instead of how much money they’re making in their business.

And hey, that’s all fine with me. I love my 10,000+ Facebook fans and 30,000+ Twitter followers – and they do help me grow my business, without a doubt! But I can honestly say that all those followers and fans and YouTube subscribers and Pinterest followers contribute to just a small fraction of my online revenue compared to guest blogging.

Here are the top 5 reasons why I love guest blogging:-

1. It’s Free

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5 Awesome Tips For Adding Images to Your Blog

 

It has been said many times that online readers appreciate short sentences, small paragraphs and lots of white space to make blog posts easier to read. To avoid being crushed under the avalanche of content now available, online readers scan text quickly, looking for pertinent details. Apart from breaking up your text into bite-sized blocks, adding images is another great way of avoiding the Great Wall of Text that turns readers off.

Here are 5 tips to help you get the most out of images in your blog posts.

1. CONSISTENT SIZE

Cropped or resizing images to the same size, creates a consistent, coherent look in your posts. For most blog layouts, image width will be the most important measurement to maintain consistency with. Use trial and error to find out the image width that suits your blog’s layout best, and then stick to it with all future posts.

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