Do you know what the best social media and marketing tools are? Are you using the right social media tools and services to build your online presence?
There are so many easily available online services and tools. It can be hard for you to unearth the right ones.
When I started out, I wish I knew the best tools and services to build my online presence. As I was very cautious back then with an extremely tight budget, I made the mistake of using the cheapest of the cheapest ones I could find as I had no one to guide me the right way. This affected my results. I wish I knew the right tools to use. This doesn’t mean that you shouldn’t go with the cheapest or that you should go with the most expensive tools. You should go with the ones that best suit your business and needs.
To make it easy for you to find the best tools and services I have created a list of resources that I highly recommend to help build your social media and online presence. Many of these tools have been instrumental in helping me construct my websites, blogs and social media presence.
Note: The links to some of the products and services below are affiliate links. So when you make a purchase, I will receive a commission at no additional cost to you. You will only find information and links to products I believe in as I want my readers to get the best experience and results. This is one of the reasons why I keep the blog ad free.
Social Media Tools and Services
Tailwind: Tailwind is a powerful social media marketing tool that lets you schedule images on Pinterest and Instagram. It’s got several advanced features that make it easy to find content and schedule them. I use it to manage my Pinterest page and the pages of my clients. It has saved me so much time.
Its detailed analytics will show you the best times to post and what type of posts drives the highest engagement. It has many more integrations and advanced features get you great results with visual social media marketing quickly. Checkout Tailwind for Free.
Agora Pulse: Only a small percentage of your Facebook fans can see your social media updates. It used to be about 16%, but in November 2013 Facebook made a change that caused this reach to decrease a lot more. For some this decrease was as high as 88%. This makes Facebook analytics very important. Businesses need to take it very seriously, so that they can analyse and figure out things like the best time and day to share, what to share, key influencers, etc. These features will help page owners cope with the changes and reach their audiences. A tool that can help you with its advanced analytics (and several other) features is Agora Pulse.
Content Marketing Tools and Services
Sumome: Sumome is one of my favourite content marketing tools as it is so versatile. I can add share buttons, image share buttons, sign up forms, contact forms and so many other things with this one tool. There are also features like content analytics and heatmaps that let me analyse how well my blog posts and webpages are performing.
Sumome can be installed in seconds on any site. And an extra benefit is that it doesn’t slow down your website. Their speedy servers bear the burden and allow your site to run smoothly. You can get it for free.
PicMonkey: I used to struggle to create attractive images. This was a bad situation to be in because I needed to create shareable images for blog posts and social networks. But luckily things changed quickly when I found PicMonkey. It has themes, textures, overlays, frames, fonts and various other features that let me create and edit beautiful images in minutes. I even created an infographic with it once and it performed extremely well. Got me shares, backlinks and traffic.
Even though I eventually moved on to Illustrator and Photoshop I still use PicMonkey occasionally. It’s such a great tool.
Email Tools and Services
Aweber: Email should definitely be a part of your business. Social media has played a key role in helping me grow my website and blog, but what has been more important is email. Email helps me drive traffic and build close relationships with my blog readers.
Many bloggers find that email converts a lot better than social media. A study by McKinsey shows that email is 40 times better than Facebook and Twitter combined in helping you acquire customers. I have only used one tool for email marketing since the beginning and that is Aweber. You can try it for free for 30 days. Using it you can create attractive sign up forms, automated emails and track how well they perform. You also have various templates and designs which can beautify the emails you send.
Social Media and Content Marketing Books
Contagious by Jonah Berger: Anyone who wants to understand content marketing and how content interacts with social media must read this book. Most of the advice in this book is based on the research done by Jonah Berger. He analyzed articles and the shares they got to see what factors made them popular.
By reading this book you will learn how to create popular content. You will also learn how to find and share free content that gets high levels of engagement on social media.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk: Gary Vaynerchuk has had plenty of success with social media marketing. Therefore when he provides social marketing advice you must pay attention.
In this book he shares how to create social media strategies that work. A social media strategy is essential to finding success with social media marketing. So you have to read this book.
If you plan to read the digital versions of the above books you should try out Scribd. Both these books and a million more titles are available there. I like it because it lets me access fiction, non-fiction and even comic books for a small monthly fee. Use this special link to get the first 2 months for free.