Newsjacking is an excellent writing technique to promote your business. It involves amplifying your sales and marketing using the popularity of the latest information or news story. Also, it can help support your SEO strategy, engage with your target audience, and generate quality leads for your website. So, how do you do it?
Below are some ways how newsjacking can help you generate more leads.
Break the News and Attract Viewers
Newsjacking requires you to be abreast of the latest news, topics, events, or any latest updates both online and offline. You want to be one of the first website owners to break the news, whether good or bad news, to your target audience.
Whether you searched something interesting, like a celebrity who did something odd, a discovery of a new planet, recent reviews of new technology, or case studies of an alarming infectious disease, all of these things can generate social proof.
This means that you’ll attract or drive more people to click on your web page and visit your website to check the shocking or interesting news, which is good for earning quality leads. Gaining more quality leads means more potential customers and partners or investors for your business.
Great Way to Share Your Views and Expertise
You can generate leads online via downloadable assets through business-to-business or B2B inbound marketing, most especially if your niche or business experiences revolve around constant or rapid technological changes. You have to know your B2B content marketing goals to be able to successfully grow your business. Quick research is crucial so you can respond with useful content and share your views and expertise when the news breaks.
Here’s how to do it:
- Start working once you receive advance notice
before the mass announcement. - Choose a great format for your content, like a
slide presentation, e-book, infographics, or video. This can seem like a lot of work, but you can use tools like Visme’s presentation maker, ebook creator or Video maker to create content - Make sure you provide a cheat sheet, like a
table, to outline the differences between the new version and the existing
technology. - Make sure that all the details are accurate
and complete. Proofreading is important before publishing the newsjack asset.
Following the News to Benefit From It
Newsjacking is all about quick wins, most especially with this digitally-fuelled world. There’s so much noise over the Internet, and it’s so hard to crack the barrier and focus your audience to your brand. They can easily drop your brand when they find something new or interesting.
So, if you don’t want to lose customers and generate more leads, you have to keep the string tight and thick through newsjacking.
Here are the benefits of newsjacking for your business:
- Improves your brand reputation
- Turns your business into a thought leader
- Boosts your organic traffic to your social channels and your website
- Improve your credibility, trust rating, authority, and your SEO
- Acquire new leads and customers
Spread the Media Heartbeat
With newsjacking, you have to alert yourself by using automation tools, like Google News and Hootsuite, to monitor social media channels. Automation tools can be used to alert you about breaking the news. Also, you can sign up for news alerts of your favorite news sites.
By doing so, you’ll be notified of the latest news. This way, you can easily spread the media beat right from your website.
Google rewards fast movers on telling a news story. If you want to be on the top spot, make sure to do keyword research and make your content or web pages SEO optimized for blog post writing. Your newsjacking posts should adopt the SEO best practices to be successful.
Here’s how:
- Make an easy-to-read, understandable, and
clear content - Use the keyword in the headline and body of
the news. - Your content should provide great value or
benefit to the reader. - Create your original and quality content fast
so you’ll be the first business to break the news and reap the reward.
Push Newsjacked Content to Other Digital Marketing Platforms
Once you’ve crafted quality and interesting newsjack content, you should be prepared to spread the word by pushing it to various digital marketing platforms. Social media channels, like Facebook and Instagram, are the best places to crack the news.
As much as possible, reach out to reporters or journalists, influencers, and media outlets to increase the credibility and authority of your newsjacking content. You can also spread the word on your YouTube channel to gain a lot of viewers and share your video on their social media accounts. In that way, more online users will visit your website to learn more about the news.
Conclusion
Newsjacking can help you generate more leads for your website by being the first one to create unique and informative content that can be helpful to your audience. However, keep in mind that newsjacking has a dark side if not used correctly. Make sure to only react on topics that your business can relate to ensure you’ll fully benefit from the news.