6 Steps to Building an Evergreen Inbound Marketing Strategy

 

Would you like to build an evergreen inbound marketing strategy?

Inbound marketing is quickly growing into a popular marketing method. Many businesses have already had a lot of success using social media, blogs and other forms of content. Seeing this many other businesses are planning to give inbound marketing a go too. 2012 could be a year where the internet is filled with loads and loads of content.

This can be worrying for many other businesses because they will need to somehow get their content to stay afloat in this big content pool.

So how do businesses stay ahead of their competition through inbound marketing?

The best way to stay ahead of your competition is through an inbound marketing strategy. Having an inbound marketing strategy, will keep you way ahead of your competition as you will be sure about what you want to achieve. With an inbound marketing strategy – you will be able to plan what your target audience wants, what you need to produce, how to distribute it and how to generate leads from it.

The 6 steps below will help you get started with your evergreen inbound marketing strategy:-

1. Find out what your target audience wants:  

You need to create what your target audience wants. Your target audience doesn’t care about what you do, how experienced you are or what you care about. They care about how you can help them. This is why you need to find out all about what type of problems your target audience face, how can you help them solve these problems, what sort of content do they prefer reading (blogs, reports, white papers, videos, etc.), how long would they like it to be, what’s their favourite social media, etc. You can learn more about researching your target audience on this post.

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5 Ways to Promote Your Latest Content

 

Creating content in the form of blog posts, white papers, videos, etc. can be a great way to market your business, but your marketing shouldn’t end there, as you need to make an extra effort to market the latest content you have produced.

If you let your content just lie there; only a few people who visit your site will notice what you’ve created. You will lose out on a lot of potential readers and clients you could have attracted by promoting your content. If you’re keen on promoting your latest content and getting as many readers as possible, you need to make the extra effort to promote your content.

The 5 tips below will help you promote your latest content:-

1. SEO Your Content: You always need to SEO your content if you want it to be found easily on search engines. Optimizing your content for search engines consist of just a few steps and techniques you need to implement. If you implement these techniques initially, your content will be easily found on search engines without you having to make any other effort. To learn how to SEO your content for search engines read this detailed post.

2. Share on Social Media: Right after you finish creating your content share it on your various social media accounts. If you want to take your social media marketing seriously, you need to have an account with facebook, Twitter, Google+, and Linkedin. Also make sure you have pages on Facebook, Google+ and Linkedin. As soon as you have published your content on your website you need to share them on your various profiles and your various pages so that your followers can read them and share them with their followers, thereby increasing your content’s readership. You could also share your content on other social bookmarking sites like Digg, Stumble Upon, Tumblr, etc.

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How To Decrease Your Blog’s Bounce Rate

 

Would you like to decrease your blog’s bounce rate?

Bounce rate was a term made popular by Google Analytics.

What is Bounce Rate?

When a person visits a page on your blog they will either read your post and visit another post on your blog or will not read your post and just exit your blog. When they exit your blog without reading another blog it’s called a bounce. Having a high bounce rate means that your blog has many one page visits.

A good blog will have a bounce rate of less than 50%. If you have a high bounce rate, you will need to make an effort to reduce it.

How do you end up with a high bounce rate?

Your bounce rate could be high for many reasons. Sometimes it’s because the reader who visits your site doesn’t find your content relevant to the content they are looking for. Sometimes it’s because they were just too busy to read another post and sometimes it is because your blog doesn’t have many links and call to actions that encourage them to visit other posts and pages. They might find your content useful and interesting, they might love your content, but if you don’t encourage them to click on other links your bounce rate will definitely be high.

So how do you decrease your bounce rate?

The key to decreasing your bounce rate is to provide links and adverts that will encourage visitors to visit other posts and pages on your blog. When you provide these links and the reader finds them relevant they will visit them and continue reading your posts or save them to visit them and read at another time.

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How to Write Powerful Content That Generates Clients

Would you like to write content that generates clients?

You could have the best designed blog, lots of followers and lots of “likes”, a good SEO blog, but all this won’t be of any use if your content isn’t good enough. The requisite to a good inbound marketing strategy is writing powerful content that converts.

Powerful content that has the ability to attract attention and educate can convert readers and browsers, into long lasting leads. Well written content also has the natural ability to be shared repeatedly and attract links and more and more followers who will regularly share your content and build relationships with you.

Given below are step by step instructions which can help you get started with writing powerful content that generates clients…

1. Target audience: Before you start writing your content you need to figure out your target audience. Everything you write needs to be written for your target audience. If your target audience doesn’t like or find your content helpful, there’s no use putting in any effort to write your content. You need to always write your content for your target audience in order to produce results. For tips on how to find out more about your target audience read this post.

2. Brainstorm: Once you have figured out your target audience, you need to brainstorm topic ideas. Sit down with a pen and paper and think up all the ideas you can get; ideas your target audience will find interesting. Think of as many topics as you can. Once you have enough ideas, filter them and select the best ones and decide which of the topics you would like to start working on right away. Some different idea themes you can come up with are – how to articles, list articles, news articles, etc.

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How to Successfully Blog on a Small Budget

 

Blogging can be a great way to promote your business. A blog can help display your expertise, attract traffic and generate leads. But sometimes blogging can seem expensive if your company’s budget is low and you’re completely new to it, as you will need to set up your account, hire a designer, hire a writer, promote it with SEO and social media, etc. But the good thing about blogging is that it is inexpensive. You should be able to run a successful blog on a small budget.

It’s one of the least expensive, and one of the most powerful, marketing methods.

By following the steps below you should be able to setup a successful blog on a small budget:-

1. Set it up for free: You can set up your blog for free. All you need to do, is install a free content management system like blogger or wordpress and look for the right templates that suit your company and your style. There are many good templates available for free. You can also install many plugins which can make blogging easier. Setting up a blog from scratch is extremely easy. You should be able to set it up and create all the pages by yourself.

2. Writing Good Content: One of the keys to a successful blog is good content. You need to make sure you produce easy to read, well punctuated and powerful content, day after day. If you’re too busy or if your company hasn’t got a good writer, you will normally need to hire a freelance writer to do your writing work. A good freelance writer would normally charge anywhere between $50 and $100 (sometimes more) for every good 300 to 500 word article.

If you can’t afford this you will need to make the time to write your content. After you finish writing it you could hire an editor/proof-reader who can correct your content and can help you get rid of any mistakes in the writing. A good proof editor would normally cost you $10 to $20 an hour and they will make sure that your writing is free of all the mistakes. In an hour you can get a few articles edited. This way you can be sure of having quality content for a very low price. [Read more...]

7 Ways to SEO the Content on Your Blog

 

Blogging can be a great way to spread knowledge and generate traffic to your websites. Blogging helps display your expertise and generate leads. Another advantage of running a blog is that it’s SEO friendly. Search engines normally give priority to websites which are updated on a regular basis. This could be either editing your content or adding new content. This gives blogs, which are updated on a regular basis, an opportunity to stand out in search engines and attract a lot of traffic. This traffic can be used to generate leads, increase ad revenue, etc.

It doesn’t mean that if you start a blog, you will automatically attract a lot of traffic. It doesn’t work that way. You need to make an extra effort to get good backlinks and write keyword rich content. In this post I am going to cover the key to SEO the content on your blog. I will write about backlinks in another post.

So let’s get started – Below you have 7 Ways to SEO the content on your blog.

1. Write SEO Rich content:

The content you write needs to have the right percentage of keywords. Normally a percentage of 2% to 6% is sufficient for SEO. If you go above or below it, your SEO content will not work. If you go above this percentage – search engines will label your blog as spam and abandon it and if you go below this percentage – your content will not be powerful enough. So make sure you use sufficient amount of keywords at regular intervals. For e.g. the keyword for this post is SEO the Content on your blog. I have made it a point to repeat this phrase at regular intervals.

The first thing you need to do is research the keyword using a tool like adwords. After you have performed the research, you can take a look at the most commonly typed keywords and the least competed words and optimize your content according to right keywords, you would like to compete with. [Read more...]

Outbound Marketing Vs Inbound Marketing

 

Outbound Marketing Vs Inbound Marketing: Who is going to win?

Marketing is the key to success for any company.  You have to market your services/products to let people know that you exist and provide services and products which can help them achieve better results. When you normally market your services or products, you generally have three marketing options – you can try out outbound marketing or inbound marketing or a mixture of both.

What is Outbound Marketing:-

Outbound marketing is the use of outdated and common forms of marketing, like; television advertisements, radio advertisements, cold calling, direct mail, etc. where you target many individuals and hope that your direct marketing material converts well (5 to 10%). Here you normally sell your products directly to your clients without educating the reader. The problem with this method is that it’s expensive and you go out seeking for clients in a large group of people (only a few individuals in this group will be interested in your services/products) and it will only reach the minority of these individuals.

This type of marketing is getting outdated and hard to use, as latest technology in the form of caller ID’s, spam folders, more television channels, etc. have been distracting your audience and protecting them from outbound marketing methods and from marketers who try a direct approach. Also this type of marketing is tried by most companies.

What is Inbound Marketing:-

Inbound marketing is the method of marketing which uses blogs, white papers, videos, newsletters, etc. Here you educate the reader. The aim here is to be found by the reader, by using sources like, social media and SEO to market your products/services. Here, the conversion rate is high and you gain long lasting clients as they normally hire you after you have educated them, helped them and built a strong relationship with them.  This type of marketing is also cheaper than outbound marketing. [Read more...]

6 Blogging Myths You Shouldn’t Blindly Follow

 

Are you following these blogging myths?

Blogging is a great way to promote your company and display your expertise. There’s so much information available for free on the internet that can help you get started immediately and blog your way towards success. Most of this information is good, but there are some bits of information which have been repeated time after time and it isn’t absolutely necessary that you blindly follow it, because if you blindly follow it, it could affect the reputation of your blog.

Below is a list of 6 blogging myths you shouldn’t blindly follow:-

1. Using Images: It’s normally advised that you use images in every post you publish on your blog. You don’t have to follow this rule all the time. Follow it only if you feel that your post needs it. For e.g. I don’t think this post requires one, but my other post on how to write tweets definitely requires one. Some blogs like Social Media Examiner use lots of pictures in their posts and it works for them and other blogs like Seth Godin’s Blog, is run by Seth Godin who doesn’t use any images in his blog and he still manages to receive lots of traffic and it’s shared between users through social media.

2. Long Posts: Some people claim that every blog post needs to be long so that they give the reader something to read. But this isn’t true for every blog. This works for some posts while it doesn’t for some. For e.g. take Seth Godin’s blog, there are normally no images on his posts and still people enjoy reading and sharing his posts – It’s one of the top ranked sites on Adage 150.

3. Post at a certain day or time: You’re normally advised to post on a Tuesday or a Wednesday, as these are considered to be days when blogs receive a lot of traffic. Well they are high trafficked days on the internet, but not all websites receive high amounts of traffic on these specific days. Everybody has different types of audiences who will visit the websites on different days. For e.g. My White Paper Blog receives high traffic during the weekdays and my personal blog receives more traffic on the weekends generally, therefore, I post on the best traffic days on my blogs – on the weekdays on The White Paper Blog and on the Weekends on my personal blog and sometimes I alter days. [Read more...]

How to Get Started With a Blog

 

Would you like to get started with a blog?

These days starting and running a blog is one of the simplest things to do. All you need is a domain name, hosting and a blogging platform like WordPress, Joomla or Blogger. Once you have installed your blog you can start with posting new pages and articles and generate traffic to your blog.

You can then use your blog to generate leads, sell products, create advertising space or just gain some exposure.

Below are step by step points that will help you in get started with a blog:-

Setting up your blog:-

1. The first thing you need to do is buy a domain if you haven’t already got one. A good website for buying domains is Godaddy. Make sure you choose a unique domain, this could be your company name or something catchy. It could be based around the niche or topics you plan to post on your blog.  Make sure you include keywords in this domain name.

Keep the length of the domain name to less than 25 words. Too many letters and words will make your domain hard to type in and this could also affect your search engine rankings.

2. After you get your domain name look for a good hosting service. Make sure you choose a good company like hostgator, as choosing the cheapest could affect the speed of your website. This can make it harder for visitors to use your website and it can also affect search engine rankings. Hostgator have a good service – I have tried them, their service and their speed is quite good.

If you have already got a website you can skip the above two steps and directly go to the third step of setting up your blog. You can have your blog setup under the same domain. [Read more...]