Inbound marketing is quickly growing into a popular marketing method. Many businesses have already had a lot of success using social media, blogs and other forms of content. Seeing this many other businesses are planning to give inbound marketing a go too. 2012 could be a year where the internet is filled with loads and loads of content.
This can be worrying for many other businesses because they will need to somehow get their content to stay afloat in this big content pool.
So how do businesses stay ahead of their competition through inbound marketing?
The best way to stay ahead of your competition is through an inbound marketing strategy. Having an inbound marketing strategy, will keep you way ahead of your competition as you will be sure about what you want to achieve. With an inbound marketing strategy – you will be able to plan what your target audience wants, what you need to produce, how to distribute it and how to generate leads from it.
The 6 steps below will help you get started with your inbound marketing strategy:-
1. Find out what your target audience wants:
You need to create what your target audience wants. Your target audience doesn’t care about what you do, how experienced you are or what you care about. They care about how you can help them. This is why you need to find out all about what type of problems your target audience face, how can you help them solve these problems, what sort of content do they prefer reading (blogs, reports, white papers, videos, etc.), how long would they like it to be, what’s their favourite social media, etc. You can learn more about researching your target audience on this post.