Social media and content are inseparably related. In fact, the most successful marketers don’t even view the two as separate entities. To truly dominate the marketing game, social and content should be thought of as two sides of the same coin. When these two sides are masterfully designed to work together, a brand can dominate the competition with ease.
How can a brand make its content and social media work together to produce unstoppable marketing synergy? It requires more than simply creating content, promoting it on Facebook, and hoping your social media metrics will reveal good news.
Content-social synergy happens only through:
- Conducting social listening before creating content
- Knowing which social media channels the audience uses before promoting the content
- Optimizing content for specific social channels
- A/B testing the content
Successful Content Comes from Social Listening
Whether it’s paid content or organic, most content marketing is produced in somewhat of a vacuum. Content creators rarely listen to the needs and concerns of their audience first. Content calendars are often hastily decided based on current trends or what the competition is publishing.