4 Ways to Boost Blog Traffic on the Weekend

 

4 Ways to Boost Blog Traffic on the Weekend

Does your blog traffic decrease on the weekend? Would you like to attract more people to your blog over the weekend?

Most blogs will usually see a dip in traffic over the weekend. This is probably because there are fewer people online and at work. Here’s a discussion on Quora on blog traffic over the weekends with lots of graphs and examples. As you can see, this is a common problem. But it can be solved by attracting more visitors by taking some simple steps. Here’s how you can do it…

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10 Brands Flourishing With Content Marketing

 

Content marketing has become immensely popular over the past few years. It’s not only been small businesses that have adapted and taken advantage of it, but big brands too. As with everything, some of these campaigns have failed while some have succeeded. I have listed out 10 brands that have successfully implemented content marketing and explained what they have done right that has helped them flourish…

1. Radian6:

10 Brands Flourishing With Content Marketing

 

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5 Tools That Should be Part of Your Blogging Strategy

 

Blogging can be a great way to attract huge amounts of traffic and generate leads and increase sales. But just writing good content for your blog and getting it search engine optimized will automatically not help you increase traffic and generate leads. Your blog needs to be supported by other tools which will enhance your blog and make it more effective.

A blog with many tools will be a better lead generating machine than one that’s just got content.

Below is a list of 5 tools every blog requires:-

1. Newsletter: Building a newsletter full of leads is one of the first things every blog should do. It’s best to keep your business blog advert free at all times, so it’s important to have a newsletter, as all the advertisements to your products and services can be sent through your newsletter. Using newsletters you can let your subscribers know about your latest posts, your latest marketing material, your latest guides, latest news, etc. A newsletter can be used to aggressively market your services and products. A good newsletter software you could try out is Aweber.

2. White paper, guides and videos: White papers and other forms of guides should also be part of your blog as they are portable. A reader can easily carry your PDF around on their e-readers. They can also be printed easily and carried around with ease and read anywhere. A white paper or any guide consisting of your best tips can help spread your expertise and generate leads. These guides can also be used to increase newsletter sign ups, as you can give them away as a free gift each time your readers sign up. If you plan to use it as a gift, just make sure the white paper or guide topic is similar to the posts posted on your blog.

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The Key to Being Successful With Social Media

 

Being social is the key to being successful with social media. Just like the name social media suggests you need to be social in order to make sure it works properly for you and your company. It’s not just enough to write and share good content and promoting it through social media and SEO; you need to be social on social media.

Being social on social media, will help you reach your audience better than your competitors. It will help you build strong, powerful, relationships quickly and you can convert these long lasting, powerful relationships into leads.

So how can you be social on social media:-

Have a Profile Picture:

Whether you set up a profile on Linkedin, facebook, Twitter or Google Plus, you need to make sure you have a proper profile picture of you. If it’s a company profile ensure that you have a company logo. A profile without a face (logo or picture) is like a body without a head. It doesn’t give the profile a character and personality. Make sure you upload a clear picture of you smiling, which welcomes them.

Having a clear picture also makes it easy for people to recognize you. It’s also less likely that people will consider you as spam.

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6 Ways to Find Out More About Your Target Audience

 

Whether you want to market your company with inbound marketing, social media, outbound marketing or any other type of marketing, the first thing you need to do is to figure out your target audience. Your target audience is who you market to. Your target audience doesn’t care about who you are, what you do or what your product does. What they care about is how you or your product or service can help them solve their problems and perform better.

Before you start marketing you need figure out who your target audience are and what their likes and dislikes are, what keeps them up at night, what’s the best time and method to reach them by, etc.

With the internet and a little imagination you can perform research and find out all about your target audience with ease.

Below are a list of 6 methods and techniques, which can help you find out more about your target audience:-

1. Make use of Surveys:

Surveys can be a great tool to find out more about your target audience. You can send surveys directly to your target audience’s emails and find out a lot about them. Your survey can be a mixture of multiple choice questions and questions that require the reader to type in long answers. There are many free survey services like Survey Monkey, Kwik Surveys, Free Online Surveys, etc. Some of these services are completely free and some of them require you to sign up for a plan to use all their features.

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7 Ways to SEO the Content on Your Blog

 

Blogging can be a great way to spread knowledge and generate traffic to your websites. Blogging helps display your expertise and generate leads. Another advantage of running a blog is that it’s SEO friendly. Search engines normally give priority to websites which are updated on a regular basis. This could be either editing your content or adding new content. This gives blogs, which are updated on a regular basis, an opportunity to stand out in search engines and attract a lot of traffic. This traffic can be used to generate leads, increase ad revenue, etc.

It doesn’t mean that if you start a blog, you will automatically attract a lot of traffic. It doesn’t work that way. You need to make an extra effort to get good backlinks and write keyword rich content. In this post I am going to cover the key to SEO the content on your blog. I will write about backlinks in another post.

So let’s get started – Below you have 7 Ways to SEO the content on your blog.

1. Write SEO Rich content:

The content you write needs to have the right percentage of keywords. Normally a percentage of 2% to 6% is sufficient for SEO. If you go above or below it, your SEO content will not work. If you go above this percentage – search engines will label your blog as spam and abandon it and if you go below this percentage – your content will not be powerful enough. So make sure you use sufficient amount of keywords at regular intervals. For e.g. the keyword for this post is SEO the Content on your blog. I have made it a point to repeat this phrase at regular intervals.

The first thing you need to do is research the keyword using a tool like adwords. After you have performed the research, you can take a look at the most commonly typed keywords and the least competed words and optimize your content according to right keywords, you would like to compete with. [Read more...]

How to Conduct Research Using Social Media

 

Facebook has over 800 million active users, Twitter has over 200 million users and Linkedin has over 100 million users. These three websites are the social media giants, with the highest number of users. A large percentage of your audience and your competitors are a part of these millions of users. It’s important that you use social media, to find out what your audience is looking for and the latest ideas, your competitors are coming up with.

Keeping updated with social media will help you market your services and products to your audience better and will help you stay ahead of your competition.

Below you will find step by step instructions, which will help you research your audience and your competition using the big three social media – Facebook, Twitter, and Linkedin.

1. Facebook:- 

One option is the search option. Using the search field you can find out what facebook users are communicating about.

Let’s say you want to find out some information on inbound marketing.

Just type in inbound marketing in the search field and take a look at the results… [Read more...]

9 Reasons Why You Should be on Linkedin

 

Linkedin has more than a hundred million users and 80% of these users are decision makers of companies. These decision makers are looking for permanent staff, freelancers, etc. they can employ. Therefore, if you have a Linkedin profile it can increase your chances of finding a job quickly. All you need to do is update your profile regularly with your latest details and your profile will do its job of advertising you to potential employers, without you having to make an effort.

Below are 9 benefits of having a Linkedin account:-

1. Increases your exposure: Your profile, with recommendations, your CV and your work experience will be readily available on the internet. Potential employers can take a look at your experiences right away and get back to you.

2. You can look for jobs: Companies do post jobs on Linkedin too. You can search for these jobs in the search box and apply for them.

3. Meet professionals with similar interests: By joining groups you are interested in, you can meet people with similar interests and build relationships with them and help each other out.

4. Get your doubts cleared: Another advantage of groups is that there are always experts in these groups who can clear doubts. You can ask questions by starting discussions in these groups and get all your doubts cleared. You can also ask questions using Linkedin answers. [Read more...]

Create a Facebook Landing Page Using iFrames in 7 Easy Steps

 

A facebook landing page is the basic requirement for every facebook page. There are many benefits of having a facebook page. The main benefits of having a facebook page have been listed on this post.

It might look like it’s really complicated to set up a facebook landing page, but it’s actually quite easy. It might be a little harder to create everything from scratch, but there are some readily available facebook applications which can help you set up your page quickly using iFrames. All you need is basic designing skills. These applications make it extremely simple to setup a facebook landing page after you set up your basic facebook page.

Below you will find step by step instructions which will help you set up your facebook landing page using iFrames:-

I haven’t set up the landing page for my new company Social Marketing Writing yet, so I will go with the step by step process of setting up my facebook landing page along with you.  Let’s create the pages together.

1. The first thing you want to do is create an image. The image is your facebook fan page. The maximum height of a facebook fan page is 764 pixels and the width 490 pixels when you use iFrames. Using an image editor like Adobe Photoshop or something simple like Microsoft Paint create your page’s image.

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How to Create a Basic Facebook Page

 

A facebook page is one of the basic requirements every business that wants to generate leads from social media requires. A facebook page can be a great platform for a company to advertise themselves, as they can use it to attract the millions of facebook users and increase their fan base. They can share their content and offers with these fans and increase their sales and divert traffic to their websites and blogs. They can also use it to create brands.

Below are step by step instructions which will help you to get started with creating a basic facebook page:-

1. The first thing you need to do is login to your facebook account, if you haven’t already got an account sign up for one. After you sign in, visit an existing page that hasn’t been created by you. Below the page picture and the number of likes of the page you will have a link which says “create a page,” click on this link.

2. Choose the type of business or individual you are creating the page for and fill the category, name and the address, read the terms, agree to them and get started.

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