5 Things You Might Not Know About Content Marketing


This is a guest post by Shanna Mallon of Straight North.

5 Things You Might Not Know About Content Marketing

Whether you’ve been running a content marketing campaign for months or years, you might be surprised to learn a few facts you don’t know. Take a look at these five little known realities which relate to the content you’re creating and use them to boost your content marketing strategy…

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How to Build a Better Blog [Survey]


How to Build a Better Blog

What factors help you build a better blog? I would like your help answering this question.

I am conducting a survey on the factors that play a role in creating great blogs that people enjoy reading. The results of this survey will be published in an infographic so that everyone can use them to build better blogs. Please take part in the survey and answer a few questions about blogs? It should only take a few minutes.

The results of the survey are out. Click here to check out the results…

Thank you so much for your help.

How to Craft SEO Friendly Blog Posts [Infographic]

How to Craft SEO Friendly Blog Posts

Would you like to craft SEO friendly blog posts?

After finding a clear relationship between social media and SEO, the results of which were published in this infographic (1st part), I decided to delve down and look more deeply into the relationship between SEO and a specific social media – blogs.

I wanted to find out what types of blog posts attract more backlinks and if other social networks played any role in them. So I collected data from blog posts and analysed and compared them against each other to see if there was a relationship. You can find my results in the infographic below.

People interested in creating SEO friendly blog posts that can attract more backlinks will find this infographic helpful…

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4 Ways to Boost Blog Traffic on the Weekend


4 Ways to Boost Blog Traffic on the Weekend

How does your blog perform on the weekend? Would you like to boost blog traffic on the weekend?

Most blogs will usually see a dip in traffic over the weekend. This is probably because there are fewer people online and at work. Here’s a discussion on Quora on blog traffic over the weekends with lots of graphs and examples. As you can see, this is a common problem. But it can be solved by attracting more visitors by taking some simple steps. Here’s how you can increase blog traffic on the weekend…

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10 Brands Flourishing With Content Marketing


Which brands are flourishing with content marketing?

Content marketing has become immensely popular over the past few years. It’s not only been small businesses that have adapted and taken advantage of it, but big brands too. As with everything, some of these campaigns have failed while some have succeeded. I have listed out 10 brands that have successfully implemented content marketing and explained what they have done right that has helped them flourish…

1. Radian6:

10 Brands Flourishing With Content Marketing


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5 Tools That Should be Part of Your Blogging Strategy


Are you using the right tools in your blogging strategy?

Blogging can be a great way to attract huge amounts of traffic and generate leads and increase sales. But just writing good content for your blog and getting it search engine optimized will automatically not help you increase traffic and generate leads. Your blog needs to be supported by other tools which will enhance your blog and make it more effective.

A blog with many tools will be a better lead generating machine than one that’s just got content.

Below is a list of 5 tools every blogging strategy requires:-

1. Newsletter: Building a newsletter full of leads is one of the first things every blog should do. It’s best to keep your business blog advert free at all times, so it’s important to have a newsletter, as all the advertisements to your products and services can be sent through your newsletter. Using newsletters you can let your subscribers know about your latest posts, your latest marketing material, your latest guides, latest news, etc. A newsletter can be used to aggressively market your services and products. A good newsletter software you could try out is Aweber.

2. White paper, guides and videos: White papers and other forms of guides should also be part of your blog as they are portable. A reader can easily carry your PDF around on their e-readers. They can also be printed easily and carried around with ease and read anywhere. A white paper or any guide consisting of your best tips can help spread your expertise and generate leads. These guides can also be used to increase newsletter sign ups, as you can give them away as a free gift each time your readers sign up. If you plan to use it as a gift, just make sure the white paper or guide topic is similar to the posts posted on your blog.

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The Key to Being Successful With Social Media


Being social is the key to being successful with social media. Just like the name social media suggests you need to be social in order to make sure it works properly for you and your company. It’s not just enough to write and share good content and promoting it through social media and SEO; you need to be social on social media.

Being social on social media, will help you reach your audience better than your competitors. It will help you build strong, powerful, relationships quickly and you can convert these long lasting, powerful relationships into leads.

So what is the key to being successful with social media?

Have a Profile Picture:

Whether you set up a profile on Linkedin, facebook, Twitter or Google Plus, you need to make sure you have a proper profile picture of you. If it’s a company profile ensure that you have a company logo. A profile without a face (logo or picture) is like a body without a head. It doesn’t give the profile a character and personality. Make sure you upload a clear picture of you smiling, which welcomes them.

Having a clear picture also makes it easy for people to recognize you. It’s also less likely that people will consider you as spam.

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6 Ways to Find Out More About Your Target Audience


Whether you want to market your company with inbound marketing, social media, outbound marketing or any other type of marketing, the first thing you need to do is to figure out your target audience. Your target audience is who you market to. Your target audience doesn’t care about who you are, what you do or what your product does. What they care about is how you or your product or service can help them solve their problems and perform better.

Before you start marketing you need figure out who your target audience are and what their likes and dislikes are, what keeps them up at night, what’s the best time and method to reach them by, etc.

With the internet and a little imagination you can perform research and find out all about your target audience with ease.

Below are a list of 6 methods and techniques, which can help you find out more about your target audience:-

1. Make use of Surveys:

Surveys can be a great tool to find out more about your target audience. You can send surveys directly to your target audience’s emails and find out a lot about them. Your survey can be a mixture of multiple choice questions and questions that require the reader to type in long answers. There are many free survey services like Survey Monkey, Kwik Surveys, Free Online Surveys, etc. Some of these services are completely free and some of them require you to sign up for a plan to use all their features.

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7 Ways to SEO the Content on Your Blog


Blogging can be a great way to spread knowledge and generate traffic to your websites. Blogging helps display your expertise and generate leads. Another advantage of running a blog is that it’s SEO friendly. Search engines normally give priority to websites which are updated on a regular basis. This could be either editing your content or adding new content. This gives blogs, which are updated on a regular basis, an opportunity to stand out in search engines and attract a lot of traffic. This traffic can be used to generate leads, increase ad revenue, etc.

It doesn’t mean that if you start a blog, you will automatically attract a lot of traffic. It doesn’t work that way. You need to make an extra effort to get good backlinks and write keyword rich content. In this post I am going to cover the key to SEO the content on your blog. I will write about backlinks in another post.

So let’s get started – Below you have 7 Ways to SEO the content on your blog.

1. Write SEO Rich content:

The content you write needs to have the right percentage of keywords. Normally a percentage of 2% to 6% is sufficient for SEO. If you go above or below it, your SEO content will not work. If you go above this percentage – search engines will label your blog as spam and abandon it and if you go below this percentage – your content will not be powerful enough. So make sure you use sufficient amount of keywords at regular intervals. For e.g. the keyword for this post is SEO the Content on your blog. I have made it a point to repeat this phrase at regular intervals.

The first thing you need to do is research the keyword using a tool like adwords. After you have performed the research, you can take a look at the most commonly typed keywords and the least competed words and optimize your content according to right keywords, you would like to compete with. [Read more...]