Do you use Inbound.org to find new clients?
Do you know there’s a place online to directly find potential business partners, peers, and clients? This place is known as Inbound.org. If you’re in online marketing but not a regular visitor of Inbound.org, you’re missing the party.
It’s a place owned, operated, and populated by CEOs, seasoned marketers, and veterans of the digital age.
However, engagement takes time and time equals money. So if you’re going to put forth the effort, you might as well do it with some assertiveness.
Therefore in this article I have shared 5 actions to take on Inbound.org to find new clients…
Reach out to other members
Never hesitate to close the professional distance between you and recognized veterans and peers. The members page on Inbound.org provides the faces, usage stats, and Twitter contacts of those you want to know.
Using Inbound.org you can read what they post and know more about their views via comments. You can also directly reach out as a professional courtesy (or post a question for an impending interview). This social site is brimming with opportunity.
Action to take: Identify 5 top members and research a current submission, discussion, or interaction of theirs. Send a quick hello on Twitter combined with something specific you’ve learned. Don’t be creepy – be interested.
Take advantage of inbound.org groups
You know you can’t stop, drop, and open up shop alone. You need a crew. Whether friend or competitor, the groups section of Inbound.org is a place other marketers, owners, and directors provide their insights. The groups section helps put theory in action.
There’s a pool of talented, educated, and experienced digital marketers at the tip of your fingers. Ask a question; introduce yourself; or, pop in casually to stay connected with recent events and topics of conversation.
Example: Joel Klettke, a well known marketer, started “The Pit: Landing Page Critiques” group. This group is a fantastic way for you to get the opinions of peers on whatever you’re working on. It’s even better if you have experience as a conversion optimizer, because you can show off your expertise, which will inevitably get you new leads.
Joel claims it’s worked for him and others:
Action to take: Join one or two groups this week and introduce yourself to a few members via Twitter, LinkedIn, etc. Also, read agency or personal content for further familiarization with personalities.
Read plenty of content
It’s important to keep a sharp mind and know when to turn a blind eye to distraction. There’s a plethora of content looming around every corner of the web. The release of information never sleeps, and if you don’t find a way to distill the information from the ‘noise,’ you’ll spend too much time and spin unnecessary wheels. Inbound submissions include interviews, AMAs, videos, slides, and other varieties of content.
Your inbound.org peers will up vote and rate member submissions. You don’t have to waste time sifting through Twitter and other social channels to glean what’s worth your consumption.
Action to take: At the end of each workday, sift through several submissions to stay on top of immediate and recurring topics. Start a weekly roundup of the best videos, posts, questions, quotes, stats, and more. It’s beneficial to other members and keeps focus on only the best content.
Comments on inbound.org posts
Comments are the salt of digital marketing. There are endless published posts, personalities, and opinions in the industry, but reading comments to know who is who and separate the trolls from the worthy is integral. Look at the below interaction between members of inbound.
‘Back in the day’ people commented quite regularly, yet Twitter and other social channels, which offer briefer interactions, now take precedence. However, commenting is one of the best ways to facilitate instantaneous introductions and future progression in the field. Participation begets familiarization, and familiarization leads to a number of advantages inspired by lasting relationships.
Action to take: Make five thoughtful comments this week reflecting on consumed content or the insights of other comments. Regular usage is the best way to get your personality and opinions noticed.
Find events on inbound.org
There’s no other way to accelerate engagement in the marketing industry than attending conferences, which take place throughout the entire year and all over the globe.
Commenting on blogs and interacting on social channels pales in comparison to the intimacy that live shows provide. You can introduce yourself to industry giants; learn advanced tactics; and, grab a brew with industry peers.
Action to take: Save your pennies, quid, and other monetary tokens for a ticket to one industry event in the next year. The Internet is an incredible social tool, but there’s no replacement for making connections in person.
What do you guys think? Have you made any new connections on Inbound.org that lead to a new business partner, friend, or client?
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