Have you created all the important boards on your Pinterest brand page?
One of the first things you need to do after setting up your Pinterest brand page is to create all the necessary boards. Boards will help set the tone and will make it easy for you to choose and share pins your audience will enjoy. The right boards can also help you attract more relevant followers as one of the first things visitors will see when they visit your profile is the boards. So check out the types of boards every Pinterest brand page must have below…
1. Infographics Board:
A study shows that tall images which have a height of about 800 pixels do well on Pinterest.
They are more repinnable as they stand out among the smaller images. This is one of the reasons why you might have noticed that tall infographics get shared and liked quite regularly. This makes it really important to have an infographics board. It will help you generate some engagement and gain followers. You could either create a general one where you share all kinds of infographics or you could create one where you only share pins that come under your company’s niche. These days you can find infographics on almost any topic.
2. Quotes Board:
I have noticed that quotes are quite popular on Pinterest too. So make sure you have a quotes board on your brand page. The key to having a quality quotes board is to stick to quotes that promote your brand. If you’re unsure what types of quotes will promote your brand, just share motivational ones as they will suit any company or business.
3. Main Board:
Always have a main board that projects your company and your brand image. This should be a place where you share content that is relevant to your main product or service. For example if you are a company that sells cosmetics you would need a board where you share tips like, what sort of cosmetics one must have and how to apply makeup better. If you sell or help people adopt pets you will need to share tips like, how to take care of your pet and things do to before getting a pet.
On this board share content in the form of blog posts, articles, videos, ebooks, etc. both from your website and others websites. This will give you a lot of quality content to share and will help you build an engaged audience. Also make sure this board is right at the top to make it easily visible.
4. Relevant Board:
There needs to be a relevant board which is quite similar to the main board. You might think – ‘why do I need this?’ You need this because it gives you the opportunity to share content from your website again. To create a great board on Pinterest you need to share each pin just once as sharing it more than once on the same board just doesn’t look good. This can limit the exposure your pins get. Therefore having a relevant board where you share your pins again can help them get more exposure. I have written more about how The Gracious Pantry uses this technique extremely well on my recent post 62 Ways to Promote Yourself on Pinterest (it’s the 13th tip).
To have the best effect share the pin on the main board first and then wait for 2 to 3 days and share it on the relevant board, don’t just do it all at once.
5. Humour Board:
Everybody loves a good laugh once in a while. This makes the humour board really important. This is a place where you share funny images your audience will most likely enjoy – by this I mean share images that are relevant to your company and the brand image you want to project. Sharing images that can be associated to what you do will help you attract your targeted audience and not just any audience, as it is not just enough if you have a lot of followers, what matters is that you have the right followers who are more likely to promote you and buy your products.
An example is the Marketing Cartoons board on Hubspot’s Pinterest brand page where they share some funny cartoons. And the beauty of it all is that they share cartoons on marketing which is what they specialize in.
6. A Random Board:
A random board is absolutely necessary too. Quite often you will come across pins you like, but they won’t belong to any board. At this time you will face the dilemma of just ignoring it or sharing it on one of your boards. My advice for you would be to not ignore it, but pin it onto a board where you just share all your random pins. You could just name the board ‘Random Pins’ or ‘Miscellaneous’ – once you get the time you can have a think and just add this pin to another board or create a new board just for pins like this one. You never know how important that pin could be to you or your audience in the future and if you ignore it you might never see it again. So make sure you share it.
7. Secret Board:
Another great place to add your random pins would be a secret board. The advantage of adding pins here is that your followers won’t be able to see it. So if it’s something personal or you think your audience is not ready to see, add it here. For more tips on how to make the most out of secret boards, read my blog post 3 Tips for Using Pinterest Secret Boards.
8. Group Board:
From what I have noticed so far – group boards are amazing! They can help you gain more followers and they can drive a lot more engagement than regular boards. They also divert great amounts of traffic. So make sure you have a group board on your brand page. At the beginning you can just invite a few friends and then gradually watch it populate as the other contributors add their friends too. All these contributors will add a lot of content and eventually their followers will become your followers too. Just make sure you lay down some rules like sharing relevant content, avoiding too much self promotion, etc. Make sure you are strict about these rules and evict people who don’t follow them to help set an example, as I have noticed that this is a common problem on group boards.
Irene Koehler has a wonderful group board Social Media and Internet Infographics where you will notice that all the pins shared, get liked and repinned several times. So make sure you create at least one group board like this one.
9. Photo Board:
A photo board is absolutely necessary too. This is the place where you share photos and pictures on what happens at your office, at events and home. These photos will help your audience connect with you better. They might also want to work with you as people prefer working with people and not companies they know nothing about. You could also share images of your fans here.
10. Products Board:
A products board is absolutely necessary too. You can have just one or several of them. This is the only place where you need to share your products. Never try to mix your content boards with your products, they need to be separate.
So create a products board and pin your products here. Let people know what the product does and how it is going to help them in the description. Make sure you add a general description to the entire board too. If you are comfortable with revealing the price early on, write down the price on the description of the pin too, as when you add a number along with the dollar sign ($) or the pound sign (£), the number added will appear as the price on the top right corner of the pin. I have written more about this in the post 6 Tips for Using Pinterest for Business on Social Media Examiner.
So make sure you have all these 10 types of boards on your Pinterest brand page. They will make it easy for you to share pins and will help you build up a good following.
What do you think? Which boards does every Pinterest brand page need? Have I missed out any important ones? Please leave your comments below.