How Top Dog Social Media Generated 490 Leads Organically From One Blog Post in 31 Days
Social Marketing Writing and Mitt Ray optimized a blog post on Top Dog social media and helped it convert 9.78% of cold traffic into leads
Being one of the top LinkedIn and social selling consultants out there, Melonie Dodaro of Top Dog Social Media hired Mitt to increase her blog’s conversion rate.
After creating a strategy and optimizing one of their blog posts for conversion, we converted 9.78% of the traffic into leads in the first month. This helped generate 490 leads. After that, we constantly created new versions of the signup forms, and A/B split tested them to raise the conversion rate even higher.
According to a study from Sumo, the average blog conversion rate is 1.95%, while the top 10% of blogs convert at 4.77%. A conversion rate of 9.78% means that this blog’s conversion rate is 2X better than the top 10% of blogs.
Melonie was thrilled with the results, so she hired us to optimize several other blog posts on Top Dog Social Media for lead generation.
"Mitt created and set up a content upgrade on one of my most popular blog posts. It helped us generate 490 leads from cold traffic to our blog in the 1st month. Mitt continued working on the content upgrade through split testing and increased the conversion rate to 9.78%. I was very pleased with the results and the service so I hired him to set up more content upgrades on my blog. They are helping us generate more leads."
Melonie Dodaro - CEO of Top Dog Social Media
Goals:
Convert more cold organic traffic into leads and sales.
Results:
After creating a strategy and optimizing the blog post for conversion, we generated 490 leads from one blog post in the first 31 days.
How we did it
We studied traffic the blog post received from search engines, social media, and other sources. We used tools like Google Search Console, Google Analytics, SEMrush, and Social Animal to figure out visitor behavior, intent, and interests.
We created a highly relevant content upgrade lead magnet based on the above research to get traffic to convert.
We created copy, calls to actions, optin forms and placed them strategically throughout the blog post
They helped us convert 8.20% of the traffic into leads. But we knew we could do better, so we created new calls to actions, copy and optin forms, and split tested different versions to increase conversion rate to 9.78%. It helped generate 490 leads in the first month. We continued with more strategic split testing to get it to up to 10.67%.
We also set up an email sequence to ensure leads turn to sales.
“I was very pleased with the results and the service so I hired him to set up more content upgrades on my blog. They are helping us generate more leads."
Melonie Dodaro - CEO of Top Dog Social Media
Want results like this?
Let us work together! Get a free content marketing strategy consultation with Mitt Ray