One of the best ways to reach your customers and tell them about your company is to use social media, especially Twitter which has over 300 million users. If you haven’t set up your social media accounts yet, then you could be losing out on a huge potential consumer base. However, simply setting up an account is not going to get you followers or generate clicks to your website. You also need to know how to use your account and what to say.
Therefore in this post I am going to show you how to set up a Twitter account properly and use it in order to gain followers…
It is More Than Numbers
When you start using social media, it can seem like a simple idea to grow your followers. However, despite what some sites might say, it takes more than simply following a bunch of people or companies. The first thing to remember is not to fall for those companies that try to get you followers without doing any work. Although it might sound enticing, the followers they find you won’t be interested in your company or be of any value to you. Also, you want to avoid the old tactic of following many people, then unfollowing when they follow you back. Not only will it annoy those you followed, but it will also likely mean they unfollow you too. To get your account started in the right way, use social influencer marketing to improve your presence.
Several brands have been able to increase their social following using influencer marketing. An example is Rescue who were able to increase their following by 238% using this method. The campaign also helped them get 133 million impressions.
Have Your Profile Set
Most people won’t follow you before they have checked out your profile. For that reason, you need to ensure that your profile is completed in the right way and has all the right information including your Twitter name, logo, cover image, etc. If you have a personal account, then use a picture of your smiling face, this has been found to be the most attractive for new followers. Business accounts need your company logo which has a strong link to what you sell. The bio part of the profile needs to be as detailed as possible. Followers need to know what you are about and what you have that they need.
For inspiration on how to set up a proper Twitter account, checkout Starbucks. Everything from the logo to the cover image to the bio is fully filled out.
Tweet Interesting Things
It might sound straightforward but trying to tweet interesting things can be tough. Firstly, you need to know what your audience wants to know, and then you need to find the content. You can start by using the internet to find interesting stories that can be linked to your company. Then, use your products or services to add the two together, and that will give your followers the reason to click through to your site.
There are also tools like Anders Pink that can help you find popular Twitter content to Tweet quickly.
Engage
Nothing can beat engaging with your customers to get them following you. Use hashtags in your posts to reach others, and when they comment or reply to one of your tweets, then comment back to them. It will mean something to them and make your company more than simply a faceless corporation. It will also help if you comment on other users posts if you feel that you have something relevant to say.
With a few simple steps, you can start to grow your Twitter following and get more customers as a result.
By Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.