Do you take steps to promote your content? Are you using the right content amplification tools?
The best content in the world is meaningless if no one is paying attention to it. Creating great, exceptional content is only the first step in a long journey. Despite what some experts might say, the journey does not end when the content goes live – the ultimate goal is to get that content in front of the right eyes. Content amplification can help to deliver content to a qualified audience.
Content amplification is the process that marries valuable content with paid tactics. The targeting that content amplification employs allows marketers to put their content in front of their ideal customers across multiple channels, including websites, social media sites, and other properties. When content is deployed and activated on these platforms, marketers can then route traffic to their owned media and leverage social sharing elements. A smart content marketing strategy will utilize several content amplification tools that belong to all types of media shown below: