Twitter can sometimes feel like a moving target and reaching the audience you want may seem like an insurmountable task. If you’re a brand using Twitter to build leads, convert customers, or even just create recognition, you’ve got to have a plan. Branding a Twitter account effectively takes time, data, and consistency. Here are six tips on how to effectively brand your Twitter account…
The Twitter background image is an important part of your account. You can use it the same way you use the Facebook cover image on your Facebook page. It might actually be even more important than the Facebook cover image, as your Twitter bio can only be 160 characters long. This gives you the opportunity to add important information you might not be able to include in your bio, to your background image.
I have included a few tips on creating Twitter background images below. Check them out…
Are you setting up a new Twitter profile?
One of the key components of your Twitter profile is your name and by that I mean the handle which has the name after the “@”. You need to pick a good Twitter name which can help promote your brand and make it easy for you to be found on Twitter. You shouldn’t just look for your favourite option and then, if that’s not available, simply choose the one that Twitter suggests.
A good Twitter name can help you promote your brand, make it easy for you to be found and will make you appear more genuine.
So if you want to learn how to choose the perfect Twitter name, take all six points below into consideration:-
1. Use a relevant name:
Your Twitter name should be relevant to your name or your company’s name. This way people can find your profile easily, not only because this name will be displayed on your profile, but also on your Twitter URL. Your Twitter URL is usually http://twitter.com/yourtwittername. So the next time someone searches for your company or for you they will easily find your Twitter profile. If your Twitter name is something completely different from your real name it could make it hard for people to find you.
An example of a good Twitter name is HubSpot’s Twitter name. It’s @HubSpot – exactly the same name as their company.