This is a guest Post by Celina Conner.
Would you like to increase your Facebook page engagement?
Crowdsourcing using Facebook can help you out with this.
One of the best ways to promote your business on your Facebook page is by driving a lot of engagement – it’s important for business to look for innovative ways to increase their page engagement, especially with the recent decrease in the reach of pages. One effective technique that can help you achieve this is crowdsourcing.
Facebook has become an important tool for companies to develop and promote themselves in a non-intimidating method to reach clients and potential partners through their fanpages. They can solicit suggestions, invite brainstorming, share resources, and open up an avenue for comments and reactions from fans. In a more technical term, this collaboration is called crowdsourcing.
First introduced by Jeff Howe in 2006, crowdsourcing is calling on anyone who wants to impart their knowledge and support for a particular development or venture. It is today’s version of Focus Discussion Groups (FDG). Instead of exerting all the effort to gather a group and exchange ideas, companies use social media to collect materials and concepts to improve their businesses.
Here’s a great video where Jeff Howe explains what crowdsourcing is:-