Small Budget | Social Marketing Writing

6 Steps to Building an Evergreen Inbound Marketing Strategy

February 3, 2012 by Mitt Ray Leave a Comment

Inbound marketing is quickly growing into a popular marketing method. Many businesses have already had a lot of success using social media, blogs and other forms of content. Seeing this many other businesses are planning to give inbound marketing a go too. 2012 could be a year where the internet is filled with loads and loads of content.

This can be worrying for many other businesses because they will need to somehow get their content to stay afloat in this big content pool.

So how do businesses stay ahead of their competition through inbound marketing?

The best way to stay ahead of your competition is through an inbound marketing strategy. Having an inbound marketing strategy, will keep you way ahead of your competition as you will be sure about what you want to achieve. With an inbound marketing strategy – you will be able to plan what your target audience wants, what you need to produce, how to distribute it and how to generate leads from it.

The 6 steps below will help you get started with your inbound marketing strategy:-

1. Find out what your target audience wants:

You need to create what your target audience wants. Your target audience doesn’t care about what you do, how experienced you are or what you care about. They care about how you can help them. This is why you need to find out all about what type of problems your target audience face, how can you help them solve these problems, what sort of content do they prefer reading (blogs, reports, white papers, videos, etc.), how long would they like it to be, what’s their favourite social media, etc. You can learn more about researching your target audience on this post.

4 Reasons Why Pinterest Has Become Extremely Popular

January 27, 2012 by Mitt Ray Leave a Comment

Pinterest has been getting really popular recently. In fact it was one of the 10 most used social media in the year 2011. More and more people are starting to use Pinterest to promote their business effectively – it’s not just wedding planners and foodies, like most people think.

So why has it become so popular? What has it got that makes it so interesting?

Pinterest stands out because it is unique, while the other popular social media sites focus on content and messages, Pinterest focuses on images.

4 reasons why Pinterest stands out have been listed below:-

1. The most obvious reason:

Pictures of course, are the most obvious reason. Everywhere you look on Pinterest you see pictures. Content marketing is getting really popular and on sites like Facebook, Linkedin, Twitter, etc. you’re bombarded with the latest information from blogs and all other forms of content. This content is helpful, but it all looks the same and they don’t attract your attention the same way beautiful images do.

When you visit Pinterest all you see is beautiful images with a brief description. It’s not just regular images. They are normally unique and beautiful images which are vying for your attention. People share them for a reason. This has been one of the key reasons for its success – its image based, unlike other social media which are content based.

How to Get Started With Pinterest

January 10, 2012 by Mitt Ray 4 Comments

Have you heard of Pinterest? Is this a social media that interests you? Would you like to get started, meet new people, share content and market yourself on Pinterest?

This post will help you get started with Pinterest, so that you can use it for the many benefits it provides – whether it’s just to meet new people, increase website traffic, sell a product, etc.

What is Pinterest?

Pinterest is a social media site where you share pictures and images. In Pinterest each user (Pinner) has pin boards where the pictures they have pinned are saved. The user can come back to these pins and read them later. Even the followers of the user can check out the users Pin boards. These images can normally be found on other websites. Sometimes these images are directly uploaded.

Getting started With Pinterest…

1. Get an Invitation: You need an invitation from a Pinterest user to Join Pinterest. If you have any friends on Pinterest you could ask them to invite you. Otherwise, leave a comment below along with your email address and I will send you an invitation to join Pinterest.

You can also register on their site and wait for an invitation, but this could take days and weeks. It took me weeks to get one.

2. Complete Your Profile: Once you get an invitation, you can visit their website and sign up for an account.

If you want to sign up for a new account on Pinterest you need to have a facebook or Twitter account as it asks you whether you want to connect with your Twitter account or if you want to connect with your facebook account.

How to Add Linkedin Share Buttons to your PDF Documents

January 9, 2012 by Mitt Ray 10 Comments

Would you like your PDF document to be shared more often on Linkedin?

Then you have to learn how to add Linkedin share buttons to your PDF documents. In the past two weeks I have showed you how to add facebook share buttons and Retweet buttons to your PDF documents. Today you will learn how to add Linkedin share buttons to your PDF documents.

Why should you add Linkedin buttons to your PDF documents?

Adding Linkedin Share buttons to your PDFs has many benefits other than just increasing the number of shares. These benefits are similar to the benefits the retweet buttons provide which have been discussed in this post with detail.

The steps below will teach you how to add Linkedin share buttons to your PDF documents:-

1. Create the button: The first thing you need to do is create the button. You can either create a fancy attractive button or a simple button which says share on Linkedin. You could also add a message like Click Here to Share on Linkedin.

You could create something similar to the above button.

5 Awesome Tips For Adding Images to Your Blog

January 5, 2012 by Mitt Ray Leave a Comment

It has been said many times that online readers appreciate short sentences, small paragraphs and lots of white space to make blog posts easier to read. To avoid being crushed under the avalanche of content now available, online readers scan text quickly, looking for pertinent details. Apart from breaking up your text into bite-sized blocks, adding images is another great way of avoiding the Great Wall of Text that turns readers off.

Here are 5 tips to help you get the most out of images in your blog posts.

1. CONSISTENT SIZE

Cropped or resizing images to the same size, creates a consistent, coherent look in your posts. For most blog layouts, image width will be the most important measurement to maintain consistency with. Use trial and error to find out the image width that suits your blog’s layout best, and then stick to it with all future posts.

How to Add Facebook Share Buttons to Your PDF Documents

January 3, 2012 by Mitt Ray 3 Comments

Last week, I showed you how to add retweet buttons to your PDF. Today, I am going to show you how to add Facebook share buttons to your PDF documents.

A facebook share button can be usually found on blog posts, website pages, etc. These buttons make it easy for you to share content on facebook. The same button can be added to a PDF to increase the number of facebook shares you receive. They also have the many benefits that the retweet buttons provide to PDFs. So make sure you add facebook share buttons along with your retweet buttons to your PDFs, so that you get many social shares not only on twitter, but also on facebook.

The step by step instructions below will teach you how to add facebook share buttons to your PDF Documents:-

1. Create Facebook Share Button: The first thing you have to do is create a facebook share button. You can create a fancy button with the help of your designer or illustrator or you can create a simple button with basic design skills. All you need is a blue coloured button with, “f-share” or “Facebook-share” written on it. You could also have a message like, “Click here to share on facebook” on the button.

I created the above button by using the easiest of methods.

5 Ways to Promote Your Latest Content

December 30, 2011 by Mitt Ray 2 Comments

Creating content in the form of blog posts, white papers, videos, etc. can be a great way to market your business, but your marketing shouldn’t end there, as you need to make an extra effort to market the latest content you have produced.

If you let your content just lie there; only a few people who visit your site will notice what you’ve created. You will lose out on a lot of potential readers and clients you could have attracted by promoting your content. If you’re keen on promoting your latest content and getting as many readers as possible, you need to make the extra effort to promote your content.

The 5 tips below will help you promote your latest content:-

1. SEO Your Content: You always need to SEO your content if you want it to be found easily on search engines. Optimizing your content for search engines consist of just a few steps and techniques you need to implement. If you implement these techniques initially, your content will be easily found on search engines without you having to make any other effort. To learn how to SEO your content for search engines read this detailed post.

2. Share on Social Media: Right after you finish creating your content share it on your various social media accounts. If you want to take your social media marketing seriously, you need to have an account with facebook, Twitter, Google+, and Linkedin. Also make sure you have pages on Facebook, Google+ and Linkedin. As soon as you have published your content on your website you need to share them on your various profiles and your various pages so that your followers can read them and share them with their followers, thereby increasing your content’s readership. You could also share your content on other social bookmarking sites like Digg, Stumble Upon, Tumblr, etc.

How to Add Retweet Buttons to Your PDF Documents

December 29, 2011 by Mitt Ray 10 Comments

Have you been seeing a lot of retweet buttons in PDFs lately? Would you like to learn how to insert them in your PDFs too?

First retweet buttons were just confined to blog posts and website pages, but now (actually for a while) they can be placed in PDF files too. Whether it’s a book, a white paper, a short ebook or any other PDF you can place retweet buttons in them and make it easy for your readers to retweet your work. If your readers find your PDF interesting to read; all they have to do is click on this retweet button in your PDF document and the landing page on which the PDF is placed or the page on which the PDF is placed will be retweeted automatically. There’s no need for the reader to go looking for the landing page and retweet the document.

So why should you add retweet buttons to your PDF documents?

As mentioned above there are many advantages of adding retweet buttons to your PDF documents.

How To Decrease Your Blog’s Bounce Rate

December 23, 2011 by Mitt Ray 3 Comments

Bounce rate was a term made popular by Google Analytics.

What is Bounce Rate?

When a person visits a page on your blog they will either read your post and visit another post on your blog or will not read your post and just exit your blog. When they exit your blog without reading another blog it’s called a bounce. Having a high bounce rate means that your blog has many one page visits.

A good blog will have a bounce rate of less than 50%. If you have a high bounce rate, you will need to make an effort to reduce it.

How do you end up with a high bounce rate?

Your bounce rate could be high for many reasons. Sometimes it’s because the reader who visits your site doesn’t find your content relevant to the content they are looking for. Sometimes it’s because they were just too busy to read another post and sometimes it is because your blog doesn’t have many links and call to actions that encourage them to visit other posts and pages. They might find your content useful and interesting, they might love your content, but if you don’t encourage them to click on other links your bounce rate will definitely be high.

So how do you decrease your bounce rate?

The key to decreasing your bounce rate is to provide links and adverts that will encourage visitors to visit other posts and pages on your blog. When you provide these links and the reader finds them relevant they will visit them and continue reading your posts or save them to visit them and read at another time.

5 Tools That Should be Part of Your Blogging Strategy

December 22, 2011 by Mitt Ray 5 Comments

Blogging can be a great way to attract huge amounts of traffic and generate leads and increase sales. But just writing good content for your blog and getting it search engine optimized will automatically not help you increase traffic and generate leads. Your blog needs to be supported by other tools which will enhance your blog and make it more effective.

A blog with many tools will be a better lead generating machine than one that’s just got content.

Below is a list of 5 tools every blog requires:-

1. Newsletter: Building a newsletter full of leads is one of the first things every blog should do. It’s best to keep your business blog advert free at all times, so it’s important to have a newsletter, as all the advertisements to your products and services can be sent through your newsletter. Using newsletters you can let your subscribers know about your latest posts, your latest marketing material, your latest guides, latest news, etc. A newsletter can be used to aggressively market your services and products. A good newsletter software you could try out is Aweber.

2. White paper, guides and videos: White papers and other forms of guides should also be part of your blog as they are portable. A reader can easily carry your PDF around on their e-readers. They can also be printed easily and carried around with ease and read anywhere. A white paper or any guide consisting of your best tips can help spread your expertise and generate leads. These guides can also be used to increase newsletter sign ups, as you can give them away as a free gift each time your readers sign up. If you plan to use it as a gift, just make sure the white paper or guide topic is similar to the posts posted on your blog.

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