SEO | Social Marketing Writing

6 Content Marketing Infographcs You Must Read

March 23, 2013 by Mitt Ray 2 Comments

Content marketing is essential for a successful social media campaign. Businesses need to create and publish quality content in the form of blog posts, white papers, case studies, ebooks, infographics, etc. They can then share this content across various social networks to help drive engagement, increase website traffic, build trust and then generate sales and leads.

To help you craft content to take advantage of all the benefits mentioned above I have collected a few quality infographics and published them below. You will learn a lot of useful tips ranging from content marketing statistics, what works, what you need to create, how to create it, how to optimize it for SEO, measure ROI etc. from this collection…

1. The Anatomy of Content Marketing

13 Tips to Crafting Mind Grabbing Headlines for Your Content

March 21, 2013 by Mitt Ray 2 Comments

Would you like to learn the secrets to crafting powerful headlines?

A good headline is the requisite to writing effective content as it is the first thing the reader sees. If it isn’t written properly then the reader will ignore your content and all your effort in writing it will go to waste, but if it is well written more people will read it. Even poorly written content can get more readers if they have a good headline. So to help you craft headlines that will convince more people to read your content I have listed out 13 tips below…

1. Mention a Benefit:

People read content that is going to benefit them in some way. It could be to help them solve a problem, to help them understand why taking a certain step is important, etc. So mentioning a benefit in the headline could convince them to read the rest of content to help them learn more about this benefit. So go through your content and find the most important benefit your audience will be interested in and add it to your headline.

15 Indispensable WordPress Plugins

March 1, 2013 by Mitt Ray 2 Comments

WordPress is a fantastic blogging platform. I use it for all of my blogs. Some of the tools that make it so amazing are the various plugins – they can be used to improve blog performance, optimize it for mobile viewing, better SEO for your content, and lots of other wonderful things. I have listed some important WordPress plugins below that are absolutely necessary to help you run a powerful blog…

1. All in one SEO Pack:

5 Tips for a Perfect Twitter Profile

January 31, 2013 by Mitt Ray 2 Comments

The perfect Twitter profile can be the key to building your brand, influencing users and gaining loyal followers. A lot of planning and effort can help you set up an effective Twitter profile. You need to have the perfect name, profile photo, header, background design and bio. I have shared how to get each of these features right to help you set up the perfect Twitter profile…

1. Twitter Name:

There are three main things you need to keep in mind while choosing a twitter name; it needs to be relevant, short and unique. If it’s your personal profile use your name and if that’s not available use something similar to it and if it’s your business name use your business name.

Keeping it short is important too as it will make it easy for someone to add your handle to their tweets. Keeping it short will increase your chances of being squeezed within the one hundred and forty character limit. And keeping it unique will make it easy for someone to find your profile when they perform a search. Check out this post for more tips on choosing the perfect twitter name.

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Filed Under: Social Media · Tagged With: how to, mitt ray, SEO, social media, social network, tips, Twitter

5 Reasons Why Your Business Should Keep A Blog

January 21, 2013 by Natalie Hamlin Leave a Comment

This is a guest post by Natalie Hamlin of Increase Visibility.

What if those mere minutes could be the key to connecting your business with an intently-listening audience?

Working in the digital-media sphere, any Internet guru can tell you that content is the key to gaining listeners, and there are a ton of businesses that haven’t gotten the memo yet. For all you companies that have a dedicated blogger on your team, here’s an imaginary gold star. For companies that haven’t yet jumped on the blogging bandwagon, listen to these five reasons why your business needs an up-to-date blog:-

5 Reasons Guest Blogging Is The Best Traffic Generator

September 12, 2012 by Tom Corson-Knowles 1 Comment

This is a guest post by Tom Corson-Knowles of Online Internet Marketing Help.

Guest blogging is one of those online marketing strategies that really doesn’t get enough credit.

You see, writing a guest post just isn’t as glamorous as having 10,000 Facebook fans or 50,000 Twitter followers. Most bloggers and online marketers would rather brag about how many followers they have on Twitter instead of how much money they’re making in their business.

And hey, that’s all fine with me. I love my 10,000+ Facebook fans and 30,000+ Twitter followers – and they do help me grow my business, without a doubt! But I can honestly say that all those followers and fans and YouTube subscribers and Pinterest followers contribute to just a small fraction of my online revenue compared to guest blogging.

Here are the top 5 reasons why I love guest blogging:-

1. It’s Free

5 Techniques on Using YouTube for SEO

July 27, 2012 by Emma Tomlinson Leave a Comment

This is a guest post by Emma Tomlinson of Smart Traffic.

Are you using YouTube for SEO?

Face it, you have been sucked into the vortex of video sharing. Fortunately—or unfortunately—most of the videos you watch are amazing, hilarious, terrifying, touching, or even disturbing!

But whatever it is, you cannot deny the power that YouTube has over you and other Net surfers. If you need proof, search for “Justin Bieber – Baby ft. Ludacris” and be astounded by the number of views it has gathered. Hint: over 700 million!

Indeed, YouTube has become not just a sensation but a phenomenon, and a persisting one at that.

And because its members are highly diversified, it only makes sense that online marketers are using this for their SEO goals.

But how exactly does that work?

Check out some of the best techniques in YouTube that I have scoured for you guys.

# 1 Create attractive titles for your videos

5 Ways to Promote Your Latest Content

December 30, 2011 by Mitt Ray 2 Comments

Creating content in the form of blog posts, white papers, videos, etc. can be a great way to market your business, but your marketing shouldn’t end there, as you need to make an extra effort to market the latest content you have produced.

If you let your content just lie there; only a few people who visit your site will notice what you’ve created. You will lose out on a lot of potential readers and clients you could have attracted by promoting your content. If you’re keen on promoting your latest content and getting as many readers as possible, you need to make the extra effort to promote your content.

The 5 tips below will help you promote your latest content:-

1. SEO Your Content: You always need to SEO your content if you want it to be found easily on search engines. Optimizing your content for search engines consist of just a few steps and techniques you need to implement. If you implement these techniques initially, your content will be easily found on search engines without you having to make any other effort. To learn how to SEO your content for search engines read this detailed post.

2. Share on Social Media: Right after you finish creating your content share it on your various social media accounts. If you want to take your social media marketing seriously, you need to have an account with facebook, Twitter, Google+, and Linkedin. Also make sure you have pages on Facebook, Google+ and Linkedin. As soon as you have published your content on your website you need to share them on your various profiles and your various pages so that your followers can read them and share them with their followers, thereby increasing your content’s readership. You could also share your content on other social bookmarking sites like Digg, Stumble Upon, Tumblr, etc.

How To Decrease Your Blog’s Bounce Rate

December 23, 2011 by Mitt Ray 3 Comments

Bounce rate was a term made popular by Google Analytics.

What is Bounce Rate?

When a person visits a page on your blog they will either read your post and visit another post on your blog or will not read your post and just exit your blog. When they exit your blog without reading another blog it’s called a bounce. Having a high bounce rate means that your blog has many one page visits.

A good blog will have a bounce rate of less than 50%. If you have a high bounce rate, you will need to make an effort to reduce it.

How do you end up with a high bounce rate?

Your bounce rate could be high for many reasons. Sometimes it’s because the reader who visits your site doesn’t find your content relevant to the content they are looking for. Sometimes it’s because they were just too busy to read another post and sometimes it is because your blog doesn’t have many links and call to actions that encourage them to visit other posts and pages. They might find your content useful and interesting, they might love your content, but if you don’t encourage them to click on other links your bounce rate will definitely be high.

So how do you decrease your bounce rate?

The key to decreasing your bounce rate is to provide links and adverts that will encourage visitors to visit other posts and pages on your blog. When you provide these links and the reader finds them relevant they will visit them and continue reading your posts or save them to visit them and read at another time.

How to Write Powerful Content That Converts Readers to Clients

December 15, 2011 by Mitt Ray 4 Comments

You could have the best designed blog, lots of followers and lots of “likes”, a good SEO blog, but all this won’t be of any use if your content isn’t good enough. The requisite to a good inbound marketing strategy is writing powerful content that converts.

Powerful content that has the ability to attract attention and educate can convert readers and browsers, into long lasting leads. Well written content also has the natural ability to be shared repeatedly and attract links and more and more followers who will regularly share your content and build relationships with you.

Given below are step by step instructions which can help you get started with writing powerful content that converts:-

1. Target audience: Before you start writing your content you need to figure out your target audience. Everything you write needs to be written for your target audience. If your target audience doesn’t like or find your content helpful, there’s no use putting in any effort to write your content. You need to always write your content for your target audience in order to produce results. For tips on how to find out more about your target audience read this post.

2. Brainstorm: Once you have figured out your target audience, you need to brainstorm topic ideas. Sit down with a pen and paper and think up all the ideas you can get; ideas your target audience will find interesting. Think of as many topics as you can. Once you have enough ideas, filter them and select the best ones and decide which of the topics you would like to start working on right away. Some different idea themes you can come up with are – how to articles, list articles, news articles, etc.

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