Pinterest has been getting really popular recently. In fact it was one of the 10 most used social media in the year 2011. More and more people are starting to use Pinterest to promote their business effectively – it’s not just wedding planners and foodies, like most people think.
So why has it become so popular? What has it got that makes it so interesting?
Pinterest stands out because it is unique, while the other popular social media sites focus on content and messages, Pinterest focuses on images.
4 reasons why Pinterest stands out have been listed below:-
1. The most obvious reason:
Pictures of course, are the most obvious reason. Everywhere you look on Pinterest you see pictures. Content marketing is getting really popular and on sites like Facebook, Linkedin, Twitter, etc. you’re bombarded with the latest information from blogs and all other forms of content. This content is helpful, but it all looks the same and they don’t attract your attention the same way beautiful images do.
When you visit Pinterest all you see is beautiful images with a brief description. It’s not just regular images. They are normally unique and beautiful images which are vying for your attention. People share them for a reason. This has been one of the key reasons for its success – its image based, unlike other social media which are content based.