Linkedin | Social Marketing Writing

3 Sure Fire Ways to Increase LinkedIn Credibility

May 9, 2013 by Mitt Ray Leave a Comment

Do you use Linkedin to generate leads? Would you like to increase your Linkedin credibility?

According to a study by Hubspot Linkedin is the best lead generator, performing better than Facebook and Twitter.

This makes it necessary for you to get more active on Linkedin. For generating leads the first thing you need to do is increase your credibility as people will only work with you if they can be sure that you are trustworthy and up to the mark. So here are some simple tips that will increase your Linkedin credibility…

10 Ways to Find Great Content to Share on Social Media

March 28, 2013 by Mitt Ray 1 Comment

Would you like to quickly and easily find quality content that can be shared across various social networks?

Sharing a lot of useful content is a vital part of networking. You need to not only share content you create, but those others create too. As it can help you build influence and make you the go to person on the web to find content on the topic you specialize in (share). This can help you attract new followers, build relationships and generate sales and leads.

So make use of all the tips mentioned in the article below and look for helpful content to share with your audience everyday…

1. Browse Through Social Media:

Of course the best place to find content to share on social media is on social media itself. There are millions of people on these sites sharing tons of content. If you can figure out a way to get hold of this content, you should have an endless supply to share. Below are some tips on how to find quality content on various social networks…

7 Ways to Get the Best Out of Your Linkedin Profile

February 15, 2012 by Mitt Ray 5 Comments

A recent study shows that Linkedin is a better lead generator than facebook and twitter. As soon as people hear that Linkedin is the best lead generator they start taking part in various groups, on Linkedin answers, etc. But what they forget about doing is completing their profile.

If you want to generate leads on Linkedin you need to have a complete profile. As when people find the questions you answered or the tips you provided helpful, the first thing they are going to do is visit your profile and take a look at it. If your profile is properly filled out the chances of them working with you goes up. So make an effort to have a complete profile.

So if you’re keen on getting the most out of your Linked profile, then take a look at the 7 tips below:-

1. Have a good profile picture: A good profile picture is a must for every Linkedin profile. It needs to be a clear picture of you smiling. You want people to recognize you when they see the picture – so choose a good picture of you. Also don’t use a company logo as your profile picture, as people want to see and connect with faces on a profile.

6 Steps to Building an Evergreen Inbound Marketing Strategy

February 3, 2012 by Mitt Ray Leave a Comment

Inbound marketing is quickly growing into a popular marketing method. Many businesses have already had a lot of success using social media, blogs and other forms of content. Seeing this many other businesses are planning to give inbound marketing a go too. 2012 could be a year where the internet is filled with loads and loads of content.

This can be worrying for many other businesses because they will need to somehow get their content to stay afloat in this big content pool.

So how do businesses stay ahead of their competition through inbound marketing?

The best way to stay ahead of your competition is through an inbound marketing strategy. Having an inbound marketing strategy, will keep you way ahead of your competition as you will be sure about what you want to achieve. With an inbound marketing strategy – you will be able to plan what your target audience wants, what you need to produce, how to distribute it and how to generate leads from it.

The 6 steps below will help you get started with your inbound marketing strategy:-

1. Find out what your target audience wants:

You need to create what your target audience wants. Your target audience doesn’t care about what you do, how experienced you are or what you care about. They care about how you can help them. This is why you need to find out all about what type of problems your target audience face, how can you help them solve these problems, what sort of content do they prefer reading (blogs, reports, white papers, videos, etc.), how long would they like it to be, what’s their favourite social media, etc. You can learn more about researching your target audience on this post.

How to Add Linkedin Share Buttons to your PDF Documents

January 9, 2012 by Mitt Ray 10 Comments

Would you like your PDF document to be shared more often on Linkedin?

Then you have to learn how to add Linkedin share buttons to your PDF documents. In the past two weeks I have showed you how to add facebook share buttons and Retweet buttons to your PDF documents. Today you will learn how to add Linkedin share buttons to your PDF documents.

Why should you add Linkedin buttons to your PDF documents?

Adding Linkedin Share buttons to your PDFs has many benefits other than just increasing the number of shares. These benefits are similar to the benefits the retweet buttons provide which have been discussed in this post with detail.

The steps below will teach you how to add Linkedin share buttons to your PDF documents:-

1. Create the button: The first thing you need to do is create the button. You can either create a fancy attractive button or a simple button which says share on Linkedin. You could also add a message like Click Here to Share on Linkedin.

You could create something similar to the above button.

5 Ways to Promote Your Latest Content

December 30, 2011 by Mitt Ray 2 Comments

Creating content in the form of blog posts, white papers, videos, etc. can be a great way to market your business, but your marketing shouldn’t end there, as you need to make an extra effort to market the latest content you have produced.

If you let your content just lie there; only a few people who visit your site will notice what you’ve created. You will lose out on a lot of potential readers and clients you could have attracted by promoting your content. If you’re keen on promoting your latest content and getting as many readers as possible, you need to make the extra effort to promote your content.

The 5 tips below will help you promote your latest content:-

1. SEO Your Content: You always need to SEO your content if you want it to be found easily on search engines. Optimizing your content for search engines consist of just a few steps and techniques you need to implement. If you implement these techniques initially, your content will be easily found on search engines without you having to make any other effort. To learn how to SEO your content for search engines read this detailed post.

2. Share on Social Media: Right after you finish creating your content share it on your various social media accounts. If you want to take your social media marketing seriously, you need to have an account with facebook, Twitter, Google+, and Linkedin. Also make sure you have pages on Facebook, Google+ and Linkedin. As soon as you have published your content on your website you need to share them on your various profiles and your various pages so that your followers can read them and share them with their followers, thereby increasing your content’s readership. You could also share your content on other social bookmarking sites like Digg, Stumble Upon, Tumblr, etc.

5 Tools That Should be Part of Your Blogging Strategy

December 22, 2011 by Mitt Ray 5 Comments

Blogging can be a great way to attract huge amounts of traffic and generate leads and increase sales. But just writing good content for your blog and getting it search engine optimized will automatically not help you increase traffic and generate leads. Your blog needs to be supported by other tools which will enhance your blog and make it more effective.

A blog with many tools will be a better lead generating machine than one that’s just got content.

Below is a list of 5 tools every blog requires:-

1. Newsletter: Building a newsletter full of leads is one of the first things every blog should do. It’s best to keep your business blog advert free at all times, so it’s important to have a newsletter, as all the advertisements to your products and services can be sent through your newsletter. Using newsletters you can let your subscribers know about your latest posts, your latest marketing material, your latest guides, latest news, etc. A newsletter can be used to aggressively market your services and products. A good newsletter software you could try out is Aweber.

2. White paper, guides and videos: White papers and other forms of guides should also be part of your blog as they are portable. A reader can easily carry your PDF around on their e-readers. They can also be printed easily and carried around with ease and read anywhere. A white paper or any guide consisting of your best tips can help spread your expertise and generate leads. These guides can also be used to increase newsletter sign ups, as you can give them away as a free gift each time your readers sign up. If you plan to use it as a gift, just make sure the white paper or guide topic is similar to the posts posted on your blog.

The Key to Being Successful With Social Media

December 14, 2011 by Mitt Ray 1 Comment

Being social is the key to being successful with social media. Just like the name social media suggests you need to be social in order to make sure it works properly for you and your company. It’s not just enough to write and share good content and promoting it through social media and SEO; you need to be social on social media.

Being social on social media, will help you reach your audience better than your competitors. It will help you build strong, powerful, relationships quickly and you can convert these long lasting, powerful relationships into leads.

So how can you be social on social media:-

Have a Profile Picture:

Whether you set up a profile on Linkedin, facebook, Twitter or Google Plus, you need to make sure you have a proper profile picture of you. If it’s a company profile ensure that you have a company logo. A profile without a face (logo or picture) is like a body without a head. It doesn’t give the profile a character and personality. Make sure you upload a clear picture of you smiling, which welcomes them.

Having a clear picture also makes it easy for people to recognize you. It’s also less likely that people will consider you as spam.

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Filed Under: Marketing, Social Media · Tagged With: business, Facebook, google plus, linkedin, marketing, small budget, small business, social media, Twitter

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