Google | Social Marketing Writing

3 Smashing Social Media Cheat Sheets

April 18, 2013 by Mitt Ray 2 Comments

Social media cheat sheets in the form of infographics are a great way to quickly learn more about any social network. You can find a cheat sheet on any site – Facebook, Twitter, Pinterest, Google+, Tumblr, – you name it. Many of them teach you what each network is, who can use them, how to set up profiles and how to use them.

I think it is a great way for beginners to learn more about using social media quickly and for advanced users to keep themselves updated with the latest developments on their most important networks. They can also help you easily recollect things like special features, tricks, image sizes, time saving ways to manage them, most effective methods, etc.

So here are three important cheat sheets you should definitely check out…

10 Ways to Find Great Content to Share on Social Media

March 28, 2013 by Mitt Ray 1 Comment

Would you like to quickly and easily find quality content that can be shared across various social networks?

Sharing a lot of useful content is a vital part of networking. You need to not only share content you create, but those others create too. As it can help you build influence and make you the go to person on the web to find content on the topic you specialize in (share). This can help you attract new followers, build relationships and generate sales and leads.

So make use of all the tips mentioned in the article below and look for helpful content to share with your audience everyday…

1. Browse Through Social Media:

Of course the best place to find content to share on social media is on social media itself. There are millions of people on these sites sharing tons of content. If you can figure out a way to get hold of this content, you should have an endless supply to share. Below are some tips on how to find quality content on various social networks…

5 Steps to Effective Social Media Updates

August 8, 2012 by Mitt Ray 4 Comments

How important are social media updates? Do you spend time perfecting them before you post them?

A good social media update can be the difference between making a positive or negative impact. A positive impact can help you engage your fans, get more followers, and drive traffic. A negative impact will just ruin your brand. This has become really important, as people have been losing jobs, getting kicked out of the Olympics, and even spoiled their hard earned reputation by making spontaneous social media updates.

So before you post that update, make sure you follow all the five points listed below to make an effective and positive impact, engaging your fans and followers:-

#1. Will it affect someone negatively?

When you make social media updates you need to make sure you avoid making negative comments.

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Filed Under: Social Media · Tagged With: Facebook, google, mitt ray, pinterest, social media, social media updates, social network, Twitter

6 Steps to Building an Evergreen Inbound Marketing Strategy

February 3, 2012 by Mitt Ray Leave a Comment

Inbound marketing is quickly growing into a popular marketing method. Many businesses have already had a lot of success using social media, blogs and other forms of content. Seeing this many other businesses are planning to give inbound marketing a go too. 2012 could be a year where the internet is filled with loads and loads of content.

This can be worrying for many other businesses because they will need to somehow get their content to stay afloat in this big content pool.

So how do businesses stay ahead of their competition through inbound marketing?

The best way to stay ahead of your competition is through an inbound marketing strategy. Having an inbound marketing strategy, will keep you way ahead of your competition as you will be sure about what you want to achieve. With an inbound marketing strategy – you will be able to plan what your target audience wants, what you need to produce, how to distribute it and how to generate leads from it.

The 6 steps below will help you get started with your inbound marketing strategy:-

1. Find out what your target audience wants:

You need to create what your target audience wants. Your target audience doesn’t care about what you do, how experienced you are or what you care about. They care about how you can help them. This is why you need to find out all about what type of problems your target audience face, how can you help them solve these problems, what sort of content do they prefer reading (blogs, reports, white papers, videos, etc.), how long would they like it to be, what’s their favourite social media, etc. You can learn more about researching your target audience on this post.

5 Ways to Promote Your Latest Content

December 30, 2011 by Mitt Ray 2 Comments

Creating content in the form of blog posts, white papers, videos, etc. can be a great way to market your business, but your marketing shouldn’t end there, as you need to make an extra effort to market the latest content you have produced.

If you let your content just lie there; only a few people who visit your site will notice what you’ve created. You will lose out on a lot of potential readers and clients you could have attracted by promoting your content. If you’re keen on promoting your latest content and getting as many readers as possible, you need to make the extra effort to promote your content.

The 5 tips below will help you promote your latest content:-

1. SEO Your Content: You always need to SEO your content if you want it to be found easily on search engines. Optimizing your content for search engines consist of just a few steps and techniques you need to implement. If you implement these techniques initially, your content will be easily found on search engines without you having to make any other effort. To learn how to SEO your content for search engines read this detailed post.

2. Share on Social Media: Right after you finish creating your content share it on your various social media accounts. If you want to take your social media marketing seriously, you need to have an account with facebook, Twitter, Google+, and Linkedin. Also make sure you have pages on Facebook, Google+ and Linkedin. As soon as you have published your content on your website you need to share them on your various profiles and your various pages so that your followers can read them and share them with their followers, thereby increasing your content’s readership. You could also share your content on other social bookmarking sites like Digg, Stumble Upon, Tumblr, etc.

How To Decrease Your Blog’s Bounce Rate

December 23, 2011 by Mitt Ray 3 Comments

Bounce rate was a term made popular by Google Analytics.

What is Bounce Rate?

When a person visits a page on your blog they will either read your post and visit another post on your blog or will not read your post and just exit your blog. When they exit your blog without reading another blog it’s called a bounce. Having a high bounce rate means that your blog has many one page visits.

A good blog will have a bounce rate of less than 50%. If you have a high bounce rate, you will need to make an effort to reduce it.

How do you end up with a high bounce rate?

Your bounce rate could be high for many reasons. Sometimes it’s because the reader who visits your site doesn’t find your content relevant to the content they are looking for. Sometimes it’s because they were just too busy to read another post and sometimes it is because your blog doesn’t have many links and call to actions that encourage them to visit other posts and pages. They might find your content useful and interesting, they might love your content, but if you don’t encourage them to click on other links your bounce rate will definitely be high.

So how do you decrease your bounce rate?

The key to decreasing your bounce rate is to provide links and adverts that will encourage visitors to visit other posts and pages on your blog. When you provide these links and the reader finds them relevant they will visit them and continue reading your posts or save them to visit them and read at another time.

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