3 Content Marketing Lessons from the Oscars

 

This is a guest post by Lisa Zatulovsky of Straight North.

3 Content Marketing Lessons from the Oscars

Did you get any content marketing lessons while watching the oscars?

The gowns, the jewels, the barrage of celebrities – all were front and center at the 2014 Oscars. But beyond the glitter and glamour, what can marketers learn from this event that benefits their companies? From fashion to food, here are three content marketing lessons learned from the Oscars to incorporate into your strategy…

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6 Tips to Make Your Blog Posts More Readable

 

6 Tips to Make Your Blog Posts More Readable

Would you like to make your blog posts more readable?

The key to building a successful blog is to make it all about the reader, if you can create something that they will enjoy and find helpful, they will visit your blog, read your posts and share them with their friends and followers. Quality content isn’t just about the way you write it, but it also about the way you display it. It needs to be easy to read and navigate through. Here are some quick tips to make your blog posts more readable…

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4 WordPress Plugins to Optimize Your Blog for Pinterest

 

4 WordPress Plugins to Optimize Your Blog for Pinterest

Did you optimize your blog for Pinterest? Are you using Pinterest to promote your blog?

Blog owners should seriously consider driving more website traffic with Pinterest as Pinterest is known for its ability to drive visitors.

Pinterest Drives More Traffic Than Reddit, Youtube, Linkedin, Google+ and MySpace

It drives more traffic than Reddit, Youtube, Linkedin, Google+ and MySpace. If your blog runs on WordPress, optimizing it for Pinterest should be extremely easy as there are several plugins that can help you with this. In fact, there are scores and scores of them. To help you find the most useful ones I have written this post which contains 4 WordPress plugins and a few more I have used (and would like to use) to optimize my blog for Pinterest. You should use them too to optimize your blog for Pinterest…

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5 Things You Might Not Know About Content Marketing

 

This is a guest post by Shanna Mallon of Straight North.

5 Things You Might Not Know About Content Marketing

Whether you’ve been running a content marketing campaign for months or years, you might be surprised to learn a few facts you don’t know. Take a look at these five little known realities which relate to the content you’re creating and use them to boost your content marketing strategy…

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How to Build a Credible Blog [Infographic]

 

[Infographic] How to Build a Credible Blog

Would you like to learn how to build a credible blog?  Would you like people to return to your blog again and again?

A great way to build credibility online is by blogging. Blogging helps people and businesses reach their audience and display their expertise and skills. But credibility isn’t something that can be attained instantly. As with everything, certain factors play a key role in making a blog trustworthy.

I wanted to find out what these factors are. So I conducted a survey in which bloggers, marketers and business owners took part and provided answers on the roles played by content, social media, RSS, comments, etc. in building credible blogs. I displayed the results graphically in an infographic. Check them out below and use the results to build a credible blog…

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How to Craft SEO Friendly Blog Posts [Infographic]

How to Craft SEO Friendly Blog Posts

Would you like to craft SEO friendly blog posts?

After finding a clear relationship between social media and SEO, the results of which were published in this infographic (1st part), I decided to delve down and look more deeply into the relationship between SEO and a specific social media – blogs.

I wanted to find out what types of blog posts attract more backlinks and if other social networks played any role in them. So I collected data from blog posts and analysed and compared them against each other to see if there was a relationship. You can find my results in the infographic below.

People interested in creating SEO friendly blog posts that can attract more backlinks will find this infographic helpful…

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How to Perform SEO on Your Website With Social Media [Infographic]

 

How to Perform SEO on Your Website With Social Media [Infographic]

Would you like to perform SEO on your website with social media?

SEO plays a key role in driving website traffic. In order to search engine optimize your website, you need to make your website content, search engine friendly, and build backlinks that increase your site’s credibility. Optimizing content on your website itself can be a simple step, but building quality backlinks from other websites is a difficult job. You will either need to invest a lot of time building them yourself, or hire an expert to do it.

There has also been a lot of discussion lately about how social media affects SEO, especially because of the recent Google search engine updates where social shares play an important role. This got me wondering if social media plays a role in SEO by helping websites attract backlinks, as well. So I performed a study by collecting data from websites and analysed and compared them against each other to find out if there was a relation. You can find my results in the infographic below.

Businesses, bloggers, marketers, and website owners who are looking for ways to increase traffic to their sites will find this study helpful, as you will learn how to attract more backlinks to your site, while simultaneously working on improving your social media presence.

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13 Ways to Drive More Website Traffic from Your Facebook Page

 

13 Ways to Drive More Website Traffic from Your Facebook Page

Would you like to drive more website traffic from your Facebook page?

Combining your Facebook page and your website can have a powerful affect on your business. You can use your Facebook page to attract thousands to millions of fans and then use them to drive website traffic to generate leads, increase sales, etc.

I have shared 13 tips below to help you drive more website traffic from your Facebook page…

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4 Ways to Boost Blog Traffic on the Weekend

 

4 Ways to Boost Blog Traffic on the Weekend

How does your blog perform on the weekend? Would you like to boost blog traffic on the weekend?

Most blogs will usually see a dip in traffic over the weekend. This is probably because there are fewer people online and at work. Here’s a discussion on Quora on blog traffic over the weekends with lots of graphs and examples. As you can see, this is a common problem. But it can be solved by attracting more visitors by taking some simple steps. Here’s how you can increase blog traffic on the weekend…

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