Blogging is the basic requirement for any inbound marketing strategy. Blog articles are shared on social media everyday and a regularly updated blog with the right content will fare well in search engine results. But blog articles work best, only when they educate and don’t promote your services.
This begs the question, How do I convert my traffic into leads?
Below you have 6 Ways to convert your blog traffic into clients:-
1. Use White Papers or Ebooks: –
In your blog posts you can have links that lead to white papers, created by your company, to market your products and services. White papers, unlike regular content, are both educative and persuasive, as they are a cross between a magazine article and a brochure, which makes them great lead generators.
You will not be directly marketing your services as the aim of white papers to educate, but after the process of educating, they automatically persuade. For more information on how to write white papers read my free white paper on how to write white papers.
A great e.g. of a company doing well with white papers and other guides is hubspot. [Read more…] about 6 Ways to Convert Your Blog Traffic Into Clients