You are here: Home / Archives for audience

6 Steps to Building an Evergreen Inbound Marketing Strategy

February 3, 2012 by Leave a Comment

 

Inbound marketing is quickly growing into a popular marketing method. Many businesses have already had a lot of success using social media, blogs and other forms of content. Seeing this many other businesses are planning to give inbound marketing a go too. 2012 could be a year where the internet is filled with loads and loads of content.

This can be worrying for many other businesses because they will need to somehow get their content to stay afloat in this big content pool.

So how do businesses stay ahead of their competition through inbound marketing?

The best way to stay ahead of your competition is through an inbound marketing strategy. Having an inbound marketing strategy, will keep you way ahead of your competition as you will be sure about what you want to achieve. With an inbound marketing strategy – you will be able to plan what your target audience wants, what you need to produce, how to distribute it and how to generate leads from it.

The 6 steps below will help you get started with your inbound marketing strategy:-

1. Find out what your target audience wants:  

You need to create what your target audience wants. Your target audience doesn’t care about what you do, how experienced you are or what you care about. They care about how you can help them. This is why you need to find out all about what type of problems your target audience face, how can you help them solve these problems, what sort of content do they prefer reading (blogs, reports, white papers, videos, etc.), how long would they like it to be, what’s their favourite social media, etc. You can learn more about researching your target audience on this post.

[Read more...]

Filed Under: Blogging, Content Marketing, Inbound Marketing, Social Media, Writing · Tagged With: , , , , , , , , , , , , , , ,

5 Tools That Should be Part of Your Blogging Strategy

December 22, 2011 by 5 Comments

 

Blogging can be a great way to attract huge amounts of traffic and generate leads and increase sales. But just writing good content for your blog and getting it search engine optimized will automatically not help you increase traffic and generate leads. Your blog needs to be supported by other tools which will enhance your blog and make it more effective.

A blog with many tools will be a better lead generating machine than one that’s just got content.

Below is a list of 5 tools every blog requires:-

1. Newsletter: Building a newsletter full of leads is one of the first things every blog should do. It’s best to keep your business blog advert free at all times, so it’s important to have a newsletter, as all the advertisements to your products and services can be sent through your newsletter. Using newsletters you can let your subscribers know about your latest posts, your latest marketing material, your latest guides, latest news, etc. A newsletter can be used to aggressively market your services and products. A good newsletter software you could try out is Aweber.

2. White paper, guides and videos: White papers and other forms of guides should also be part of your blog as they are portable. A reader can easily carry your PDF around on their e-readers. They can also be printed easily and carried around with ease and read anywhere. A white paper or any guide consisting of your best tips can help spread your expertise and generate leads. These guides can also be used to increase newsletter sign ups, as you can give them away as a free gift each time your readers sign up. If you plan to use it as a gift, just make sure the white paper or guide topic is similar to the posts posted on your blog.

[Read more...]

Filed Under: Blogging, Content Marketing, Inbound Marketing, Marketing, Social Media · Tagged With: , , , , , , , , , , , , ,

How to Write Powerful Content That Converts Readers to Clients

December 15, 2011 by 4 Comments

 

You could have the best designed blog, lots of followers and lots of “likes”, a good SEO blog, but all this won’t be of any use if your content isn’t good enough. The requisite to a good inbound marketing strategy is writing powerful content that converts.

Powerful content that has the ability to attract attention and educate can convert readers and browsers, into long lasting leads. Well written content also has the natural ability to be shared repeatedly and attract links and more and more followers who will regularly share your content and build relationships with you.

Given below are step by step instructions which can help you get started with writing powerful content that converts:-

1. Target audience: Before you start writing your content you need to figure out your target audience. Everything you write needs to be written for your target audience. If your target audience doesn’t like or find your content helpful, there’s no use putting in any effort to write your content. You need to always write your content for your target audience in order to produce results. For tips on how to find out more about your target audience read this post.

2. Brainstorm: Once you have figured out your target audience, you need to brainstorm topic ideas. Sit down with a pen and paper and think up all the ideas you can get; ideas your target audience will find interesting. Think of as many topics as you can. Once you have enough ideas, filter them and select the best ones and decide which of the topics you would like to start working on right away. Some different idea themes you can come up with are – how to articles, list articles, news articles, etc.

[Read more...]

Filed Under: Blogging, Content Marketing, Inbound Marketing, Social Media, Writing · Tagged With: , , , , , , , , , ,

6 Ways to Find Out More About Your Target Audience

December 7, 2011 by 4 Comments

 

Whether you want to market your company with inbound marketing, social media, outbound marketing or any other type of marketing, the first thing you need to do is to figure out your target audience. Your target audience is who you market to. Your target audience doesn’t care about who you are, what you do or what your product does. What they care about is how you or your product or service can help them solve their problems and perform better.

Before you start marketing you need figure out who your target audience are and what their likes and dislikes are, what keeps them up at night, what’s the best time and method to reach them by, etc.

With the internet and a little imagination you can perform research and find out all about your target audience with ease.

Below are a list of 6 methods and techniques, which can help you find out more about your target audience:-

1. Make use of Surveys:

Surveys can be a great tool to find out more about your target audience. You can send surveys directly to your target audience’s emails and find out a lot about them. Your survey can be a mixture of multiple choice questions and questions that require the reader to type in long answers. There are many free survey services like Survey Monkey, Kwik Surveys, Free Online Surveys, etc. Some of these services are completely free and some of them require you to sign up for a plan to use all their features.

[Read more...]

Filed Under: Marketing, Social Media · Tagged With: , , ,