SEO plays a key role in driving website traffic. In order to search engine optimize your website, you need to make your website content, search engine friendly, and build backlinks that increase your site’s credibility. Optimizing content on your website itself can be a simple step, but building quality backlinks from other websites is a difficult job. You will either need to invest a lot of time building them yourself, or hire an expert to do it.
There has also been a lot of discussion lately about how social media affects SEO, especially because of the recent Google search engine updates where social shares play an important role. This got me wondering if social media plays a role in SEO by helping websites attract backlinks, as well. So I performed a study by collecting data from websites and analysed and compared them against each other to find out if there was a relation. You can find my results in the infographic below.
Businesses, bloggers, marketers, and website owners who are looking for ways to increase traffic to their sites will find this study helpful, as you will learn how to attract more backlinks to your site, while simultaneously working on improving your social media presence.
Social Media Strategies to Help Your SEO Perform
One way of boosting your SEO or organic search efforts with social media is to optimize your content to the extent that your social media posts give your target audience a sneak view of what they can read and expect to see on your website.
In addition to that, here are the other strategies you might want to use:
1. Create Link Building Opportunities
Use social media to boost your web presence by promoting your web content. Great content deserves social media promotion. You may combine paid and organic or unpaid content, and you’ll realize that a piece of great content linked in your social post makes enough impression you can save for reference. You can cite and link it to your columns or blog posts.
Content creators or marketers out there cannot link to your site if they don’t know much about it. That’s when social media comes to play. Through your social media promotions, you’re able to assure them that your website is link-worthy.
2. Increase Your Positive Brand Mentions
Help “fan the flames” of your positive brand mentions or boost your social media presence and popularity by working towards creating a growing true brand audience on social media. Don’t merely rely on paid ads or advertorial posts. Encourage your followers with positive reinforcement when they talk about your business online with the help of social listening.
3. Build Partnerships
Build partnerships with your active social media followers. These people love your brand and are considered unpaid advocates. Also, organic influencers can help your SEO perform through social media because of linking to your site, showcasing their authority, genuine expertise, and trustworthiness.
In addition, you can co-create valuable content with strategic partners or accounts for influential people or non-competitive businesses. It helps leverage both your site and social audiences, boosting your SEO.
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What do you think about the above infographic on how to perform SEO on your website with social media? Does social media play a key role in SEO? Please leave your comments below.
Hope this infographic boosts your SEO expertise.
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