SEO plays a key role in driving website traffic. In order to search engine optimize your website, you need to make your website content, search engine friendly, and build backlinks that increase your site’s credibility. Optimizing content on your website itself can be a simple step, but building quality backlinks from other websites is a difficult job. You will either need to invest a lot of time building them yourself, or hire an expert to do it.
There has also been a lot of discussion lately about how social media affects SEO, especially because of the recent Google search engine updates where social shares play an important role. This got me wondering if social media plays a role in SEO by helping websites attract backlinks, as well. So I performed a study by collecting data from websites and analysed and compared them against each other to find out if there was a relation. You can find my results in the infographic below.
Businesses, bloggers, marketers, and website owners who are looking for ways to increase traffic to their sites will find this study helpful, as you will learn how to attract more backlinks to your site, while simultaneously working on improving your social media presence.
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What do you think about the above infographic? Does social media play a key role in SEO? Please leave your comments below.
Mitt Ray – has written 132 posts on this site.
Mitt Ray is the Founder of Social Marketing Writing and the Director of imittcopy (The White Paper Blog). He is also the author of the book White Paper Marketing. Connect with him on Pinterest and Twitter @MittRay.