If you want to generate powerful results from Facebook, you can’t just post more images. They don’t yield the same results they used to years ago. Now is the era of Facebook video as the Facebook algorithm gives it preference. Several studies have shown that video performs better on Facebook when it comes to both organic posts and ads.
One such study I found recently was the below one from Social Insider where they analyzed 9,036,594 video posts to understand video better.
Check out the below infographic to understand how other brands are using video, what is the optimal video length, what is the best description length, and more details.
All this data will help you create better video content that will boost engagement and grow your pages and profiles faster.
Check out the below infographic on how to use Facebook video…