A facebook page can be a great way to promote your company. A facebook page can be used to build your fan base and to share content which can be used to divert traffic to your website and to engage your readers. But one thing you shouldn’t forget, when you create your facebook page is to craft a landing page. In fact it’s one of the first thing’s you should do.
A facebook landing page is the attractive page you see when you visit good landing pages. This is the default page that non-fans visit when they visit a page. There are many benefits of having a facebook landing page.
3 of the main benefits of having a facebook landing page have been listed below:-
1. It helps create brands: When you have a facebook landing page, a new reader, who isn’t a fan, will always be directed to an attractive page instead of a boring looking wall. This page can be used to reflect what your company and you as a brand are all about. A good facebook tab can influence many of the millions of facebook users.
2. Increases likes: When a facebook user visits a page they are normally directed to the wall, but when you have a landing page they will always be directed to the landing page first. They will only be automatically directed to the wall when they have clicked the like button. This factor will dramatically increase the number of likes you will get. In fact there are split tests, like this one, that have proved that landing pages increase the number of likes. [Read more…]