• Gina, excellent post. What resonates most with me is #5. Include a call to action. I’ve seen many FB page covers where the page owner obviously spent time, effort, and money on design. However, they left off the call to action. Put it this way, if you’re going to lead horses to water, make the effort to ask them to drink…

    • Gina Smith

      Great point, Gene. People do tend to leave out the CTA. Thank you, your feedback is appreciated!

    • Greg

      I’ve noticed this too. It is important to add a call-to-action.

  • BigcomDevloper

    Nice One,The cover photo of your Facebook Page is a great piece of marketing real estate. Facebook Page Tabs are powerful for driving in-Facebook conversions.Include text that re-affirms what you’re saying in the cover photo.

    • Gina Smith

      Thank you for your feedback!! Yes, Tabs are a very powerful tool.

  • Innovative Blog..cover photo will showcase our business in online how they promote business presence in online to reach maximum target audience.

  • Hi Gina! You have posted a very informative piece of content! It will definitely help every brand active on Facebook.

Want to Drive More Engagement, Traffic and Sales with Pinterest?
Get Access to Our Free Pinterest Marketing Video Tutorial and Learn How to Get Results Fast
Yes, Give Me Free Access Now!
No Thanks!
Download 100 Free Social Media Background Images
Get Them Now


How to Create Your Very Own Perfect Social Media Strategy

A step by step guide to help you create a custom social media marketing strategy
Download Free Ebook
Give it a try, you can unsubscribe anytime.